Senior Field Marketing Manager

Overview

In this Senior Field Marketing role, you will drive field and ABM programs to accelerate opportunities and revenue across the UK&I and broader EMEA region. You’ll collaborate with Sales, Customer Success, and business unit leaders to design customer-centric campaigns and high-impact events. You will own the end-to-end performance of field marketing initiatives, from strategy to ROI analysis, shaping how marketing supports pipeline growth. This is a hands-on, cross-functional role that combines strategic thinking with execution in a fast-paced environment.

Pay / Benefits

• flexible work environment
• comprehensive health benefits
• meeting-free days
• generous time off policy
• wellness programs
• global office locations

Responsibilities

• Lead integrated field marketing programs that accelerate opportunities and drive revenue impact
• Develop and execute account-based marketing initiatives for strategic target accounts
• Plan and deliver engaging in-person and virtual events (executive roundtables, workshops, webinars, industry conferences)
• Partner with Sales leadership to align marketing activities with account plans and commercial priorities
• Create programs that support customer expansion, retention, advocacy, and renewal opportunities
• Analyze campaign, event, and pipeline performance to optimize ROI and improve results

Key requirements

• 5+ years of B2B marketing experience, including 3+ years in field marketing, regional marketing, or account-based marketing
• Proven success delivering integrated marketing programs that accelerate sales cycles and contribute to bookings or revenue growth
• Experience partnering with Sales, Customer Success and Commercial leaders to build account-focused strategies
• Strong understanding of complex B2B SaaS buying journeys and multi-stakeholder decision-making
• Hands-on experience with Salesforce and a marketing automation platform (Marketo or HubSpot)
• Ability to use data and reporting to evaluate performance and drive decisions
• Ability to integrate AI tools into daily workflows
• Strong communication, stakeholder management, and project management skills

• collaboration
• stakeholder management
• project management
• Salesforce
• Marketo or HubSpot
• data analysis and reporting

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