AilArian is developing innovative illuminated packaging that combines luxury presentation with advanced smart-circuit technology in a way that meets upcoming sustainability legislation. Our product is fully functional, and we are now entering the commercialisation phase, building customer relationships and establishing routes to market.
We are an ambitious startup with an opportunity to bring something genuinely different to the packaging and brand experience market. Joining us at this stage means having a direct impact on how the business grows, which markets we target, and how we build our customer base.
The Opportunity
We are looking for a proactive, commercially driven Sales Executive to take ownership of B2B sales and help drive AilArian’s commercial growth.
This is a hands-on role for someone who enjoys finding new customers, building relationships, developing opportunities, and closing deals. You will manage the sales process from initial prospecting and lead follow-up through to proposals, negotiations, and winning business.
Working closely with the founders and technical team, you will help identify the most promising markets, develop new customer and partner relationships, and establish a repeatable sales process.
As part of a small startup team, you will need to be organised, self-motivated, and comfortable working independently. We are looking for someone who takes initiative, makes things happen, and focuses on delivering commercial results.
Key Responsibilities
- Follow up on leads and proactively identify new B2B sales opportunities.
- Build and maintain strong relationships with prospective and existing customers.
- Manage the sales process from initial outreach through to proposals, negotiations, and closing deals.
- Identify and develop strategic partnerships to create new routes to market.
- Communicate the value of AilArian’s innovative illuminated packaging to potential customers and partners.
- Work independently to build and manage a sales pipeline, prioritise opportunities, and drive commercial growth.
- Work closely with the founding team to refine the sales strategy, identify new markets, and turn opportunities into revenue.
- Proven experience in B2B sales or business development, with evidence of winning new customers and generating revenue.
- Experience managing a sales process from prospecting and lead qualification through to negotiation and closing.
- Strong communication, presentation, relationship-building, and negotiation skills.
- A proactive approach to lead generation, follow-up, and opportunity management.
- The ability to work independently, manage competing priorities, and take ownership of results.
- Commercial awareness and the ability to identify customer needs and communicate product benefits clearly.
- Confidence engaging with different stakeholders, from day-to-day contacts to senior decision-makers.
- Willingness to travel within the UK for customer meetings and relevant industry events.
- Experience selling physical products, bespoke solutions, premium products, or products requiring customer education.
- Experience in packaging, manufacturing, print, luxury goods, brand marketing, retail, or a related sector.
- Experience working in a startup, small business, or environment where sales processes needed to be built from the ground up.
- An existing network of relevant B2B contacts.
Sector-specific experience is welcome but not essential. We are particularly interested in people who can demonstrate strong sales results, adaptability, initiative, and the ability to learn and sell a differentiated product.
What We Offer
- The opportunity to join an innovative startup at a pivotal stage of commercial development.
- A full-time role with significant autonomy.
- The chance to shape sales strategy, develop customer relationships, and influence the company’s growth.
- A varied role combining new business development, relationship management, and strategic partnerships.
- A competitive salary, with the potential for a performance-related bonus or commission structure, subject to agreement.
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