Brand Manager

Brand Manager – Category-Defining Subscription Business

Propel is partnering with one of the UK’s fastest-growing subscription businesses, private equity-backed, and scaling hard.

The category is one most people don’t think about until they need it, keeping older and vulnerable loved ones safe, giving families real peace of mind. It’s a support business run as a proper D2C subscription brand, and it’s gearing up for that next stage: a full brand refresh, a new product line, and a serious investment in national awareness are all landing this year.

What you’ll be doing:

• Owning delivery of a live brand refresh, from strategy through to full roll-out
• Digging into the website customer journey, spotting friction and running tests to lift conversion
• Keeping every piece of comms, across every channel, consistent and on brand
• Helping launch the business into new channels, including paid and organic social, with door drop and TV advertising on the roadmap
• Managing project and design budgets, and acting as the go-to for brand delivery challenges
• Working alongside an in-house team and a strong agency roster to get things landed, this is a directing role, not a doing-everything-solo one

What we’re looking for:

• Experience as a Brand Manager or similar, ideally somewhere D2C, subscription or fast-moving
• A genuine track record of delivering brand campaigns across multiple channels

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