Overview
In this role you will lead UK PR and media relations for a fast-growing fintech serving SMEs. You’ll shape data-driven narratives across multiple product launches and campaigns, collaborating with Product, Commercial and Exec teams to boost brand awareness and customer acquisition. You’ll own high-impact campaigns, mine datasets, and translate complex propositions into compelling stories for journalists and policymakers. This is a mission-driven opportunity to scale iwoca’s narrative as a leading SME finance voice.
Pay / Benefits
- Medical insurance from Vitality
- private GP service
- 25 days’ holiday with birthday leave and buy/sell options
- sabbatical after four years
- pension contributions and share options
- parental leave and nursery tax benefit scheme
Responsibilities
- Own and evolve data-driven PR campaigns with a track record of tier-one coverage
- Lead UK product communications for multiple product launches and ongoing campaigns
- Manage BAU media activities to maintain top-of-mind visibility with key journalists
- Analyse datasets (e.g., HMRC, Bank of England, Companies House) to mine new angles and stories
- Commission and project-manage SME survey research to capture timely sentiment
- Collaborate with Venture Leads to translate business objectives into PR strategies and measurable outcomes
- Translate complex propositions into accessible narratives for media and stakeholders
Key requirements
- 5+ years of experience producing high-quality content in marketing or PR
- Excellent writing skills for data-driven stories, press releases, and media pitches
- Ability to manage multiple projects at pace with strong organisational skills
- Experience launching products and translating propositions into narratives
- In-house experience at a high-growth tech/fintech/financial services company
- Comfort advising C-suite executives and senior stakeholders on media strategy
- strong writing and storytelling
- project management
- stakeholder management
- data-driven storytelling
- media monitoring tools (e.g., Signal AI, Cision)
- security and handling of large datasets for narrative development
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