PR Manager

Overview

As PR Manager you will drive the brand’s communications strategy, elevating visibility across fashion and luxury media. You’ll collaborate within a Marketing and Communications team to deliver impactful PR campaigns and brand launches. You will cultivate relationships with journalists, influencers and industry contacts, ensuring consistent and compelling messaging. This role offers the chance to shape high-profile coverage, events and partnerships in a fast-paced, collaborative setting with a heritage-rich luxury brand.

Pay / Benefits

• Staff discount
• additional company benefits
• career development and progression opportunities
• collaborative and inspiring working environment
• modern office in Cheltenham

Responsibilities

• Assist in planning and delivery of seasonal PR campaigns and brand launches
• Build and nurture relationships with journalists, editors, influencers, stylists and industry contacts
• Draft press releases, media pitches and communications materials
• Coordinate product gifting and influencer outreach programmes
• Manage press sample requests and maintain accurate records
• Support organisation and delivery of press events, launches and activations
• Monitor press coverage and prepare campaign performance reports
• Identify proactive media opportunities to increase brand visibility
• Collaborate with Marketing, Social Media and Creative teams to ensure consistent messaging
• Support celebrity and influencer partnership activity when required

Key requirements

• Previous experience in PR, Communications or Marketing
• Excellent written and verbal communication skills
• Strong relationship-building and networking abilities
• Experience with media contacts, influencers or brand partnerships
• Exceptional organisational skills and multi-project management
• Creative mindset with keen eye for detail
• Confidence in a fast-paced, evolving environment
• Genuine passion for fashion, luxury retail and lifestyle brands

• proactive
• highly organized
• strong relationship-building
• media relations
• influencer outreach
• press materials drafting

…