Commercial Director, Western Europe – Marketing Effectiveness

Overview

In this role you drive the growth of NIQ’s Marketing Effectiveness offerings in Western Europe, partnering with sales to turn opportunities into revenue. You influence client decisions, shape proposals, and lead pitches that showcase measurable impact from MMM, Media Experiments, and Cadence. You work across teams to amplify product value and build a trusted advisory relationship with clients. This is a high-visibility role focused on shaping adoption and showcasing ROI for media investments.

Pay / Benefits

• Private Medical Insurance
• Flexible working environment
• Learning & Development
• Great team culture
• Volunteer time off
• LinkedIn Learning

Responsibilities

• Drive Revenue Growth by activating MMM and Media Experiments adoption and supporting sales with strategic input
• Strengthen Client Relationships through high-quality RFIs/RFPs and compelling pitches
• Amplify Product Value by promoting Marketing Effectiveness capabilities and sharing success stories
• Enable Team Collaboration by sharing knowledge, leading bootcamps/workshops, and building capability

Key requirements

• Proven sales success in securing large MMM/Marketing Effectiveness programs and leading high-value pitches, proposals, and RFPs
• Experience in consulting, analytics, or consumer research focused on MMMs and Media Experiments
• Deep knowledge of media evaluation and translating insights into client solutions
• Strong business development skills with ability to identify client needs and translate them into actionable solutions
• Thought leadership with a clear view on media strategy; speaking at events or webinars is a plus
• Familiarity with sales processes and tools; hands-on proposal development essential
• Excellent communication and presentation skills with ability to influence senior stakeholders
• Bachelor’s degree required; Master’s degree preferred but not mandatory
• Fluency in English; German language a plus

• Communication
• Influence and stakeholder management
• Collaboration and team-oriented mindset
• MMM
• Media Experiments
• RFPs/ RFIs

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