Commerce Media Activation Lead, Arla Foods UK – Leeds

Overview

In this role you will drive Arla’s commerce biddable media activations, shaping strategy and execution across major retailers. You’ll partner with Sales, Ecommerce and Retail Media leads to translate commercial priorities into activation plans and measurable outcomes. You will lead performance optimization and provide insights to improve growth, working with cross-functional teams across the UK and the Netherlands. This is a senior, impact‑driven role at The Barn, Arla’s in‑house agency, offering a chance to influence the retailer media landscape and digital shelf strategy.

Pay / Benefits

• training opportunities
• competitive salary
• 26 days holiday + bank holidays
• matched pension contributions up to 6%
• life assurance
• BUPA healthcare

Responsibilities

• Create and own the commerce biddable media activation strategy aligned with commercial priorities
• Co-create the performance measurement and reporting framework with Retail Media and Digital Shelf Lead
• Develop and implement a structured optimization framework using trend, audience and campaign data
• Oversee campaign setup and management across platforms (Epsilon Ads, Amazon, Skai, other retailer sites) with strategic direction for execution team
• Partner with Ecommerce, Shopper, Brand, Digital and Sales teams across local/global markets to support growth and stay ahead of retailer media trends and platform developments

Key requirements

• Senior-level knowledge of Epsilon Ads (Citrus Ads) and Criteo, with platform accreditations preferred
• Experience with retailer ecommerce platforms (Tesco, Sainsbury’s, Ocado, Asda, Morrisons, Amazon)
• Strong analytical ability to translate data into actionable insights and optimisation opportunities
• Ability to create tailored performance reports and communicate results clearly
• Exceptional stakeholder management and leadership skills for senior stakeholders and cross-functional alignment

• stakeholder management
• strategic thinking
• proactive mindset
• Epsilon Ads
• Citrus Ads
• Criteo

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