Marketing Analyst

Overview

In this Marketing Data Analyst role, you will turn client data into actionable insights to drive education-focused campaigns. You’ll blend hands-on analysis, forecasting, and CRM insight to support campaign planning and delivery. The role sits within a growing data function and offers visibility across client-facing projects and business planning. You will work with cross-functional teams to shape data-driven decisions and outcomes. This is a purpose-led opportunity to influence real-world campaigns through data at scale.

Responsibilities

• Triage data questions and requests; deliver insight-led narratives for stakeholders
• Analyze client datasets in varied formats, including complex Excel files
• Support campaign forecasting and modelling, predicting school registrations and outcomes
• Advise on channels, timelines, and data-led assumptions for campaigns
• Develop longer-term forecasting capability
• Ensure high data quality, explain methodology, and own outputs
• Work with relational databases and feed Power BI dashboards through SQL-driven analysis
• Select tools and techniques based on data structure and campaign needs

Key requirements

• Advanced Excel skills (VLOOKUP/XLOOKUP, conditional formatting, charts)
• SQL experience (joins, selects, data manipulation)
• Comfort with relational databases
• Power BI for reporting and visualization
• Python or R (interest is fine; not essential)
• Exposure to forecasting beyond basic historical analysis

• Advanced Excel
• SQL
• Relational databases
• Power BI
• Python or R (interest)
• Forecasting

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