Director – Marketing Strategy and Media Planning

Overview

You will build and lead IQVIA UK’s new marketing strategy & media planning capability, shaping the offering and go-to-market. You’ll lead the first engagements personally while establishing scalable delivery with the consulting bench. The role blends strategy, client advisory, and P&L stewardship in a fast-paced, entrepreneurial environment. You will connect strategy to execution across targeting, DME, and PromoSuite measurement, driving measurable impact for clients. This position offers a high-visibility opportunity to shape a core capability in a growing business and to influence cross-sell across Consulting and Real-World offerings.

Responsibilities

• Define and stand up the marketing strategy & media planning offer, including service design, methodologies, pricing, templates, quality standards, and go-to-market narrative
• Lead end-to-end promotional strategy engagements covering brand/portfolio strategy, positioning, messaging, customer journey, channel mix, campaign planning, and measurement frameworks
• Advise on channel strategy for HCP and, where relevant, patient/consumer audiences; manage media planning, flighting, and budget allocation; oversee agency relationships and partner-driven buys
• Own personal sales target; generate and convert pipeline; lead proposals, pitches, and negotiations; cross-sell into Consulting, DME, OneKey, Real-World and Technology
• Act as senior strategic advisor to clients, building trusted, repeat-buyer relationships
• Oversee delivery using IQVIA analysts and consultants, scope and QA projects, and coach the team on marketing/media craft
• Identify and manage a bench of creative, media, and production partners (internal or boutique agencies)
• Ensure compliance with ABPI, PMCPA, MHRA, BHBIA, CAP/BCAP, ASA, and IQVIA data-use standards
• Represent IQVIA externally through POVs, conferences, and client roundtables to position the new capability
• Collaborate with cross-functional teams to ensure integration with targeting, DME, and PromoSuite metrics

Key requirements

• 15+ years in marketing strategy and/or media planning within healthcare or FMCG; agency experience preferred
• Proven ownership of end-to-end promotional strategy from insights to channel plan and measurement
• Hands-on media planning experience with knowledge of UK media landscape, media owners, and agency economics
• Track record of a personal sales book, revenue targets, and closing six- to seven-figure engagements
• Established senior client network in UK pharma/healthcare and/or FMCG
• Strong commercial acumen: scoping, pricing, margins, contracting
• Excellent written and verbal communication with ability to engage C-suite and delivery teams
• Comfort with starting from a blank sheet; entrepreneurial, pragmatic, hands-on
• Regulatory fluency: ABPI Code, PMCPA, MHRA; awareness of EFPIA a plus
• Experience in leading and mentoring small teams; ability to attract talent to the new capability
• Awareness of adjacent IQVIA offerings for cross-sell opportunities

• strong strategic storytelling
• stakeholder management
• collaboration across cross-functional teams
• omnichannel/orchestration design
• HCP and consumer channel planning
• Veeva, Salesforce Marketing Cloud, Adobe Experience Cloud

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