Category Manager – Off Trade (1 yr contract)

Overview

In this role you will translate market and shopper data into actionable category strategies that drive growth for Bacardi’s On/Off-Trade portfolio. You will partner with retailers and cross-functional teams to craft compelling plans, forecast trends, and identify opportunities. You will act as a trusted advisor, shaping category vision and helping retailers align with Bacardi’s objectives. This is a chance to influence shelf presence, pricing, and promotions at scale within a collaborative, entrepreneurial culture.

Pay / Benefits

• Total Rewards package
• Competitive pay
• Generous holiday and PTO including volunteer days
• Retirement/Pension plan
• Health & wellbeing benefits
• Inclusive leave policies

Responsibilities

• Lead category strategy for Spirits, Vermouth, and RTDs and align with business objectives
• Analyse syndicated data and shopper insights to identify growth opportunities and inform decisions
• Forecast trends and flag risks/opportunities within the portfolio by customer
• Develop and maintain joint business plans with key customers and collaborate with Sales, Marketing, and RGM
• Lead range reviews, assortment planning, and planogram development to optimize shelf presence
• Create category toolkits, scorecards, and dashboards for stakeholders
• Guide distribution, pricing, and promotions for NPD and existing products with Marketing teams

Key requirements

• Relevant FMCG experience across Category, Insights, Commercial, or Marketing
• Strong analytical skills; experience with Nielsen and loyalty card data is a plus
• Proven ability to translate data into actionable insights and commercial strategies
• Experience influencing senior stakeholders internally and with customers
• Strong presentation and storytelling abilities
• Motivation, independence, and ownership of customer relationships

• Tenacious and driven
• Collaborative and cross-functional mindset
• Strong communication and stakeholder management
• Nielsen
• IRI
• Kantar

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