Senior Manager, International Brand Marketing – Parker, Sharpie

Overview

Senior Manager, International Brand Marketing at Newell Brands shapes the growth of a multi-brand portfolio across EMEA and APAC. You translate global brand strategies into robust regional plans, steer innovation and investment priorities, and improve market share and profitability. You’ll lead a four-person team and work with cross-functional partners to turn insights into tangible growth. Expect strategic influence, portfolio management, and omnichannel execution in a dynamic consumer landscape. The opportunity lets you shape iconic brands at scale across regions.

Pay / Benefits

• Flexible hybrid working
• LinkedIn Learning access
• Bravo recognition program
• Employee discounts on brand products
• Employee Referral Program
• Employee Assistance Program

Responsibilities

• Own regional net sales, market share and profitability objectives across the Writing portfolio
• Lead regional branding alignment with global teams and influence regional priorities
• Define regional brand positioning, architecture and portfolio strategy
• Lead regional assortment, pricing and complexity management
• Steer regional innovation strategy and contribute to the IGM process
• Identify and develop growth opportunities across innovation, channels and portfolio expansion
• Develop and execute 3-year regional Writing growth strategies
• Allocate investment and resources across brands, markets and priorities
• Drive alignment across global, regional and local strategies
• Translate consumer, customer and market insights into growth recommendations
• Monitor performance against Writing KPIs
• Own channel-portfolio strategy execution and DSMP priorities
• Lead go-to-market and omnichannel commercialization strategies
• Develop and coach a high-performing team

Key requirements

• Demonstrated progressive experience in brand, category or commercial marketing in a multi-brand, multi-market business
• Strong commercial and financial acumen with experience in portfolio choices, pricing, investments and P&L
• Proven success commercialising innovation and brand initiatives across diverse markets with cross-functional teams
• Proven people leadership with ability to develop talent and build accountable teams
• Willing to travel internationally
• Proven ability to influence senior stakeholders and drive alignment across global/regional/local teams
• Experience leading omnichannel growth across physical retail, e-commerce and relevant channels
• Ability to turn consumer and shopper insights into clear commercial actions
• Ability to simplify complex information and operate in a matrix organisation

• influencing and stakeholder management
• leadership and people development
• cross-functional collaboration
• brand portfolio management
• pricing strategy
• P&L management

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