CRM Manager

Overview

In this CRM Manager role, you will design and run global customer lifecycle strategies to boost revenue and subscriber growth across multiple markets and sports. You’ll leverage data and insights to personalise communications, optimise campaigns, and drive engagement in a fast-paced, international setting. You’ll collaborate with product, tech, content, UX, and analytics teams to deliver CRM outcomes for fans worldwide and manage multiple workstreams efficiently. This is a hands-on, strategic role that combines creative execution with data-driven decision making in a sports-first environment.

Pay / Benefits

• access to DAZN
• 25 days’ annual leave (increasing after 3 years)
• private medical insurance
• life assurance
• pension contributions up to 5%
• flexible working

Responsibilities

• Build and execute customer lifecycle strategies across markets to drive revenue and subscriber growth
• Deliver against CRM targets with agile, week-by-week channel contributions
• Maximise cross-sell and up-sell across subscription tiers
• Lead personalisation and segmentation for optimal conversion and engagement
• Utilise data and technical capabilities to extend CRM capabilities
• Lead testing and optimisation of CRM creative and brand direction with marketing and creative teams
• Collaborate with cross-functional teams to align CRM outputs with product, tech, content, UX and analytics

Key requirements

• 1+ years’ experience in a CRM role in a subscription business or sports rights holder
• Experience working in a fast-paced, international environment
• Strong problem-solving skills and ability to manage workload to tight deadlines
• Passion for sport and understanding of fans across multiple sports
• Excellence in stakeholder management and ability to influence senior leaders

• problem-solving
• organised
• agile mindset
• CRM community management
• personalisation and segmentation
• data-driven decision making

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