Consultant: Marketing Effectiveness

Overview

In this role you will lead analytics projects within OMD’s Decision Science team, turning client questions into econometric MMM models and delivering actionable insights. You will manage small project teams, supervise Analysts, and present results to clients and internal stakeholders. Your work shapes marketing investment decisions and client strategies through rigorous, consultative analytics. You will collaborate across disciplines to develop client-focused solutions and contribute to growing business opportunities. This is a hands-on role for an experienced econometrics specialist who thrives in a client-facing, fast-moving environment.

Responsibilities

• Lead analytical projects and manage small teams of Analysts and Senior Analysts
• Develop and deliver Marketing Mix Modelling (MMM) outputs and insights for clients
• Distill client questions into model formulations and actionable recommendations
• Oversee end-to-end project delivery and maintain high-quality, accurate outputs
• Present results to marketers and analytics teams, ensuring clear communication of techniques and findings
• Support client relationship management and identify new commercial opportunities
• Coach and develop team members, providing day-to-day guidance and line management
• Collaborate with cross-functional teams to develop new analytical solutions

Key requirements

• Strong experience in econometrics and Marketing Mix Modelling
• Proven ability to lead small analytics teams on client-facing projects
• Excellent client-facing presentation and communication skills
• Proficiency in scripting (R or Python, with R preferred) and MS Excel
• Detail-oriented with ability to produce technically robust outputs
• Ability to translate business questions into model-based insights
• Experience managing client relationships and delivering consultative recommendations
• In-office presence at least three days a week as per policy

• client-focused
• analytical
• leadership
• Econometrics
• Marketing Mix Modelling (MMM)
• R

…