New Car Sales Manager

Company: Pendragon
Apply for the New Car Sales Manager
Location: Walsall
Job Description:

Overview

As a New Car Sales Manager at Lithia UK Ford in Walsall, you lead the New Car Sales Team to hit targets while delivering outstanding customer service. You will work with the Head of Business to coach and motivate the team, ensure compliance with manufacturer standards and FCA regulations, and optimise stock and showroom presentation. You drive profitability and maintain high CSI scores, contributing to a culture of growth and exceptional customer experiences. This role offers structured development and leadership opportunities.

Pay / Benefits

  • 33 days holiday including bank holidays
  • Birthday day off
  • Salary Sacrifice car scheme
  • Volunteer day
  • Pension
  • Life assurance

Responsibilities

  • Lead and coach the Sales Team to achieve targets and maximise profitability
  • Ensure high levels of customer service and top CSI scores for the dealership
  • Implement and uphold manufacturer standards and FCA compliance
  • Manage site presentation and stock efficiently
  • Collaborate with Telesales and Retention Team for enquiry management
  • Support a high-performance culture and individual development

Key requirements

  • Impressive automotive sales background
  • Strong communication and negotiation skills
  • Inspirational leadership with the ability to motivate a team
  • Passion for exceptional customer service
  • Flexible and collaborative working style
  • Commitment to regulatory and fair financial practices
  • leadership
  • communication
  • negotiation
  • automotive sales experience
  • FCA regulatory knowledge
  • stock management

…

Posted: September 30th, 2026