Marketing Lead – B2B

Overview

As Marketing Lead at Treatwell, you drive the B2B growth engine across 14 markets by aligning strategy with hands-on execution for our SaaS products. You lead a small marketing team and collaborate with central and local teams to position Treatwell as the trusted partner for beauty professionals while generating revenue through growth and upsell initiatives. You’ll shape multi-market GTM, build new growth channels, and coordinate with CRM and Product to maximize salon lifetime value. This is a high-impact role at a fast-paced, data-driven company.

Pay / Benefits

• 28-days holiday, plus bank holidays
• Monthly Treatwell vouchers
• Mental health support via Open-Up
• Market-specific benefits
• Equal Opportunities
• Open to All

Responsibilities

• Define and execute multi-SaaS marketing strategy across 14 countries for product releases and GTM
• Drive B2B lead generation through both traditional and new growth channels (e.g., referrals, flyering)
• Partner with CRM and Product to orchestrate upsell strategies and features launches
• Establish Treatwell as the trusted partner for salons worldwide
• Lead a small marketing team and align with central teams (Performance, Product, CRM) and local market leads

Key requirements

• 8+ years of marketing experience in tech (mandatory)
• Exposure to SaaS ecosystems is a strong plus
• Highly structured, capable of managing high complexity across multiple products and international markets
• Agile & data-driven with a focus on commercial outcomes
• Execution-focused with strong stakeholder alignment abilities
• English fluency required; additional European languages a plus

• leadership and team management
• data-driven decision making
• stakeholder management and collaboration
• SaaS marketing
• lead generation across non-performance channels
• upsell strategy and lifecycle optimization

…