Regional Sales Manager

Company: ST Selection Ltd
Apply for the Regional Sales Manager
Location: Birmingham
Job Description:

We have an exciting opportunity for an Area Sales Manager to drive new business growth while building strong customer relationships as the company expands across UK. The company have had recent and substantial investment which is helping to drive the growth and offers a massive opportunity for the right individual to drive the business forward. They are looking for a proven sales professional with a hunter mindset, a passion for winning new business and the drive to grow customer relationships

The main parts of the role include:

  • Drive sales and rental revenue against clear targets and build and execute a regional customer and prospecting strategy
  • Develop new business opportunities across sector and geography, including food, transport, health and logistics sectors
  • Grow and retain existing customer accounts with year-on-year revenue targets and increase share of wallet
  • Work closely with Engineering, Sales Support, Telesales and Marketing teams to deliver the right solutions for customers.
  • Present innovative tailored chilled storage solutions alongside our engineering experts and develop solutions that meet technical requirements
  • Win back previous customers and develop new business
  • Follow up leads, enquiries and RFQs and convert them into sales
  • Understand competitor activity and develop strategies to win market share
  • Have real ownership of your region with extensive customer engagement on the road.

Required Skills:

  • Commercially driven salesperson who enjoys finding new opportunities.
  • Must have a good understanding of the chiller or cold storage market, with experience across food, transport, logistics or welfare units
  • Have experience of solution selling and a strong B2B sales background
  • Ability to build long-lasting, mutually beneficial relationships with confidence engaging with senior decision-makers and stakeholders
  • Strong negotiation, influencing and presentation skills
  • Proven record of winning new business and exceeding sales targets.
  • Strong negotiation, influencing and presentation skills
  • Full product training will be given as well as continuous support

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Posted: October 17th, 2026