Manager, Product Marketing – Interactive Content

Overview

In this role you will bridge product strategy and market needs to shape positioning, launch plans, and customer-facing content for Aristocrat’s interactive content. You will work closely with cross-functional teams to translate roadmaps into compelling messaging and go-to-market plans that resonate in regulated markets. You’ll coordinate launches, develop high-quality marketing materials, and ensure compliance and brand governance across regions. This is a hands-on role with tangible impact on how we activate interactive content for customers.

Pay / Benefits

• health and wellbeing benefits
• retirement plans
• paid time off
• insurance coverage
• annual bonuses and incentives
• local or statutory benefits

Responsibilities

• Translate product roadmaps and market insights into clear positioning, messaging, and value propositions
• Coordinate launch readiness across multiple teams and regions
• Create and maintain launch briefs, sales enablement, pitch content, FAQs, and customer-facing assets
• Collaborate with Commercial, Creative, Digital, and MarTech to develop on-brand launch assets
• Partner with Product Communications and PR for accurate narratives around product announcements
• Definition and tracking of success measures with Marketing Analytics; translate findings into actionable recommendations
• Maintain up-to-date product information and marketing assets for cross-team access
• Ensure adherence to legal, compliance, responsible gaming, governance, and jurisdictional requirements across markets
• Balance global consistency with market-specific relevance through strong cross-functional collaboration
• Represent the interactive content product marketing team in cross-functional forums with concise updates

Key requirements

• Minimum of 5 years in product marketing, portfolio marketing, go-to-market, or equivalent, ideally in iGaming or a regulated industry
• Ability to translate complex products into clear, customer-focused messaging
• Experience coordinating cross-functional launches and managing multiple priorities
• Strong commercial judgement and understanding of how marketing supports sales, adoption, and growth
• Excellent written, verbal, and presentation skills with attention to accuracy
• Strong collaboration and relationship-management across multiple teams
• Comfort using market and performance insights to inform recommendations
• Organized, problem-solving mindset suitable for a fast-paced, matrixed environment
• Good judgement and commitment to responsible gaming and governance

• collaboration
• stakeholder management
• clear communication
• go-to-market strategy
• content creation and assets development
• marketing analytics and performance review

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