Head of Product – Subscriptions

Overview

In this role you will lead the global Membership Plans and subscriptions platform, shaping how Tide structures, prices, and delivers member value. You will partner with cross-functional teams to optimize the end-to-end subscription experience, from onboarding to renewals, ensuring a scalable, user-friendly journey. You’ll focus on member engagement, retention, and long-term value within the MEM product group, driving measurable business impact. This is a strategic, high-visibility role that shapes Tide’s subscription vision as the company scales.

Pay / Benefits

• Competitive salary and share options
• Generous annual leave
• Paid parental leave
• Sabbatical options
• Health insurance
• Mental wellbeing resources

Responsibilities

• Own strategy, vision, and roadmap for global Membership Plans
• Define and optimise subscription tiers, benefits, and pricing using customer insights
• Lead end-to-end product delivery across the full subscription lifecycle
• Collaborate with Billing, Payments, Marketing, Data, Finance, Engineering, and Design
• Champion best-in-class user experience across all membership touchpoints
• Mentor and support Product Managers as the team scales
• Leverage qualitative and quantitative insights to improve retention and value

Key requirements

• 10+ years of product management experience with subscription/membership/product-led growth focus
• Strong analytical and commercial capability with KPI/OKR fluency
• Excellent cross-functional leadership and stakeholder influence
• Customer-first, outcome-driven mindset for high-impact experiences
• Comfort in ambiguous, fast-scaling environments with clear prioritisation
• Confident communicator of vision and trade-offs to diverse audiences
• Experience building scalable, global products with market/regulatory awareness

• leadership
• communication
• prioritisation
• data-driven decision making
• KPI/OKR definition and tracking
• pricing strategy and tier design

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