Associate – Marketing Solutions

Overview

In this role you’ll lead Marketing Solutions activity for key sectors, notably Advanced Technology and Defence & Security, within RLB’s Growth team. You’ll translate business priorities into focused marketing plans and integrated campaigns to drive growth, lead generation, and work-winning across the UK and Europe. You’ll collaborate with cross-functional teams and senior stakeholders to shape priorities, launch the Key Account Programme, and optimise activity using data-driven insights. This role combines strategic thinking, people leadership and delivery discipline in a flexible, hybrid environment.

Pay / Benefits

• Hybrid Working
• Competitive salary
• Generous holiday entitlement
• Private healthcare
• A APC mentoring and personal development programmes
• Season ticket loan

Responsibilities

• Lead the Critical and Future Sectors pillar, owning the marketing approach for Advanced Technology and Defence & Security; provide support for Logistics & Manufacturing
• Turn sector and service plans, client priorities, and market insights into prioritised annual marketing plans focused on growth, lead generation and work-winning
• Advise Sector and Service Leads on audiences, propositions, campaigns, investment and success measures, linking sectors, services, accounts and regions
• Lead integrated campaigns across content, PR, digital, events, awards and client engagement with audience-led, commercially relevant messaging aligned to the RLB brand
• Lead internal launch and activation of the Key Account Programme with the Head of Sales & Marketing; translate insights into propositions and ABM activity
• Collaborate with Business Development, Bids, Strategic Pursuits and technical teams to identify prospects, segment clients, pre-position RLB, qualify leads and support conversion
• Do market, audience, key buyer and competitor research; use campaign and CRM data to improve targeting and inform investment
• Own performance reporting across the portfolio: engagement, lead gen, pipeline, budget, ROI with recommendations for improvement
• Maintain a clear planning and delivery approach; manage ownership, deadlines, dependencies, budgets, risks and progress
• Utilise digital and AI tools (e.g., Microsoft Copilot) with Monday.com, SharePoint and Microsoft Dynamics to improve planning, delivery and reporting
• Manage budgets, suppliers and resources to deliver cost-effective activity and focus on strong commercial opportunities
• Line manage one direct report, setting objectives, delegating, managing workload and wellbeing, and supporting development

Key requirements

• Significant B2B marketing experience in construction, property, engineering, technology, infrastructure or professional services
• Proven ability to translate business or key account strategies into prioritised marketing plans and measurable lead-generation outcomes
• Strong commercial judgement; ability to interpret markets, client needs and work-winning opportunities
• Excellent senior stakeholder management, facilitation and influencing skills
• Strong programme and project management capability with multiple workstreams, budgets, dependencies and reporting
• Experience of line management and supporting development and wellbeing
• Experience using campaign, client and market data to produce clear insight, reporting and optimisation recommendations
• Experience with campaign management, CRM and measurement platforms; knowledge of Monday.com and Microsoft Dynamics is advantageous
• Excellent writing, editing, presentation and PowerPoint skills with oversight of content across channels
• Bachelor’s degree in marketing and/or CIM qualification (desirable) or equivalent significant experience

• Stakeholder management
• Facilitation and influencing
• Strategic thinking and collaboration
• Monday.com
• Microsoft Dynamics
• SharePoint

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