Digital Business Analyst – Customer Experience & Growth

Company: Primark
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Job Description:

Primark is seeking a Digital Business Analyst to help shape customer experiences across online and in-store channels. You will partner with product managers, technology teams, and business stakeholders to translate complex requirements into clear user stories and specifications.

You will facilitate discovery sessions, map processes, and support agile delivery through backlog refinement and testing, ensuring solutions deliver measurable business value and improved customer journeys.

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Posted: October 17th, 2026