Overview
In this role you will shape product positioning and market strategy for a software business focused on backup, recovery and deployment solutions. You’ll translate complex tech into clear customer value, work with Product, Sales and Marketing, and support launches and GTM initiatives. The role emphasizes market insight, competitive differentiation, and leveraging AI/automation to enhance market intelligence. It offers a hands-on opportunity to influence product messaging and commercial outcomes in a cross-functional setting.
Pay / Benefits
- hybrid working
- permanent contract
- competitive salary
Responsibilities
- Conduct customer and market research to identify needs, challenges and growth opportunities
- Analyze competitors to find differentiation opportunities
- Translate technical features into compelling customer value propositions
- Collaborate with Product, Sales and Marketing on messaging, content and sales enablement
- Support product launches and go-to-market initiatives
- Explore how AI and automation can improve market intelligence and product marketing activities
Key requirements
- Experience with technical B2B products, ideally software, IT infrastructure or related tech
- Background in product marketing or related roles (prespective or transition possible)
- Strong communication skills and technical curiosity
- Ability to connect customer challenges with commercial opportunities
- Mindset and willingness to learn even without extensive prior product marketing experience
- strong communication skills
- technical curiosity
- ability to connect customer challenges with commercial opportunities
- experience with technical B2B products
- software/IT infrastructure background
- AI and automation awareness in market intelligence
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