Marketing Executive, FT Specialist Events, FT Live

Overview

In this role, you will support planning and delivering multi-channel marketing campaigns to grow registrations and delegate revenue for FT Specialist events. You’ll work with cross-functional teams to craft targeted messaging and optimise performance using audience insights. The position sits within FT Live, offering exposure to a global portfolio of conferences, awards, webinars and partner events. You will contribute creatively and see the direct impact of your work in a collaborative, growth-focused environment.

Pay / Benefits

• generous annual leave
• medical cover
• inclusive parental leave packages
• subsidised gym memberships
• opportunities to give back to the community
• hybrid working model ( onsite ~50% )

Responsibilities

• Plan and deliver multi-channel marketing campaigns to drive event registrations and revenue across conferences, awards, webinars and partner events
• Coordinate activity across email, social media, digital/print advertising, partnerships and FT channels
• Research audiences and market segments to identify growth opportunities
• Develop targeted segments and tailor messaging for industries, seniority, geographies and needs
• Craft clear, engaging copy for emails, event sites, social and promos
• Monitor registrations and campaign performance to optimise results
• Maintain event websites and content aligned with FT brand standards
• Collaborate with content, sales and operations to align campaigns with commercial objectives
• Brief design teams and coordinate sponsor/partner marketing and reporting
• Provide audience insights and performance data to support event sales and cross-promotions
• Track, analyse and report on registration, revenue and campaign effectiveness
• Share ideas and test new approaches to improve audience acquisition and engagement

Key requirements

• Strong organisational and project management skills
• Excellent written communication and copywriting for multiple audiences
• High attention to detail and commitment to quality
• Proactive, curious, commercially aware with ownership mindset
• Strong analytical and problem-solving skills with data-driven decision making
• Effective interpersonal and cross-team collaboration
• Adaptability and prioritisation in a fast-paced environment
• Confidence using Microsoft Office and/or Google Workspace (spreadsheets and presentations)

• organisational discipline
• clear written communication
• attention to detail
• Microsoft Office and/or Google Workspace
• CRM systems
• email marketing platforms

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