Business Development Manager

Company: Ser-
Apply for the Business Development Manager
Location: Birmingham
Job Description:

Are you a commercially driven New Business Sales Manager who enjoys winning new customers and developing long-term relationships? I am working with an established manufacturer of specialist food-processing machinery. They are looking for a proactive sales professional who can identify new opportunities, build a strong pipeline and turn customer requirements into equipment sales.

Business Development Manager

Location – Birmingham – Remote

Salary: £45,000 – £55,000

Benefits: Pension 6%, life assurance, private healthcare, 25 days holiday plus bank holiday, hybrid car, travel expenses, commission to be discussed.

Roles & Responsibilities:

  • Identify, target and approach new customers across food manufacturing, food processing and related markets.
  • Research target accounts, identify decisionmakers and build a consistent pipeline of qualified opportunities.
  • Meet prospective customers to understand production challenges, capacity requirements and investment plans.
  • Work with technical colleagues to identify suitable machinery and solutions for customer requirements.
  • Prepare proposals and quotations, negotiate commercial terms and manage opportunities through to order.
  • Develop lasting customer relationships and identify further opportunities where appropriate.
  • Coordinate with engineering, manufacturing and service teams to ensure customer expectations are understood.
  • Maintain accurate CRM records and forecasts, and attend customer visits, exhibitions and industry events.

Essential:

  • Proven experience in new business development, technical sales or capital equipment sales.
  • Have the ability to work with other sales professionals to achieve £5,000,000 in new business.
  • Evidence of prospecting, building a sales pipeline and winning new customers.
  • Strong communication, presentation, negotiation and relationship-building skills.
  • Commercial awareness and confidence understanding customer needs and presenting solutions.
  • Organised approach to managing opportunities, quotations and follow-up activity.
  • Willingness to travel to customers as required.

Desirable:

  • Experience selling food-processing machinery, packaging machinery, automation or other engineered equipment.
  • Established contacts within food manufacturing or industrial equipment markets.

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Posted: October 17th, 2026