Assistant Store Manager | Oxford Street, London
£36,000 + Monthly Bonus
Are you a retail leader who loves creating confidence-boosting customer experiences, developing high-performing teams and working with a product customers genuinely love?
We’re recruiting for an exciting Assistant Store Manager opportunity with one of the UK’s best-known lingerie and intimate apparel brands. Based in a flagship Oxford Street store, you’ll play a key role in leading a team of 20 colleagues within a fast-paced, service-led retail environment where exceptional customer experiences are everything.
This is a chance to be part of a brand that’s about more than just products. It’s about helping customers feel comfortable, confident and empowered, while delivering expert advice and an unforgettable shopping experience.
The Role
Working alongside an established Store Manager, you’ll help lead one of the brand’s highest-profile locations, ensuring every customer receives outstanding service and every team member has the support to thrive.
This is a hands-on role where you’ll spend time on the shop floor coaching your team, driving sales and bringing the brand experience to life.
Key Responsibilities
- Supporting the Store Manager with the day-to-day running of the flagship store
- Leading, motivating and developing a team of 20 colleagues
- Creating a fun, energetic and customer-focused culture
- Delivering exceptional service through expert product knowledge and personalised advice
- Driving sales performance, conversion and key commercial KPIs
- Coaching colleagues to build confidence and maximise performance
- Supporting recruitment, onboarding and ongoing people development
- Maintaining outstanding visual merchandising and store presentation standards
- Leading from the front and inspiring your team to deliver their very best every day
About You
- Previous experience as an Assistant Manager, Deputy Manager or similar retail leadership role
- Passionate about delivering world-class customer experiences
- A natural people leader who enjoys coaching and developing others
- Commercially minded with a strong track record of achieving sales targets
- Comfortable leading a large team in a busy flagship environment
- An interest in fashion, lingerie, beauty, premium retail or styling would be highly beneficial
What’s On Offer?
- £36,000 base salary
- Monthly bonus
- The opportunity to work for a market-leading lingerie and intimate apparel brand
- Career progression and ongoing development opportunities
- A vibrant, people-focused culture
- The chance to lead a large team in one of London’s most exciting retail destinations
If you’re an inspiring retail leader who enjoys developing people, driving performance and helping customers feel their absolute best, we’d love to hear from you.
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