Commercial Sales Manager

We are seeking a commercially focused and proactive Sales Manager to lead the hotel’s corporate sales, account management and business development activity. The role will generate new accommodation business, grow key accounts, increase room-night production and strengthen the hotel’s presence across Bromley, Kent, South East London and surrounding markets.

The Sales Manager will also be involved in increasing the volume of MICE business attracted to the hotel and will develop and manage the relationships between the hotel and all types of agents.

Working closely with revenue, marketing, meetings and events, and operational teams, the Sales Manager will ensure sales activity supports the hotel’s wider commercial priorities while maintaining clear ownership of corporate sales and new business development.

Sales & Business Development

• Develop and deliver annual sales and business development plans aligned with the hotel’s commercial objectives.
• Identify, target and convert new business across corporate, government, group, leisure and association markets.
• Build and maintain a qualified sales pipeline through prospecting, networking, referrals and local market engagement.
• Conduct client appointments, presentations, hotel show‑rounds and familiarisation visits.
• Represent the hotel at relevant networking events, exhibitions, trade shows and local business forums.
• Negotiate commercial agreements and contracts within delegated authority, maintaining appropriate records.
• Monitor competitor activity, market trends and local developments to identify new revenue opportunities.

Corporate Account Management

• Develop, manage and grow a portfolio of key corporate accounts.
• Secure negotiated accommodation agreements, preferred supplier arrangements and repeat business.
• Conduct regular account reviews and maintain effective account development plans.
• Identify opportunities to increase room nights, ancillary spend, retention and share of client business.
• Provide a high standard of client service and resolve account issues promptly and professionally.
• Drive bedroom revenue through proactive sales and targeted account activity.
• Increase corporate night production and support demand during quieter trading periods.
• Secure group accommodation linked to business travel, sporting groups, tours and local events.
• Develop and own the relationship between the hotel and TMC’s
• Promote relevant accommodation packages and agreed sales offers.
• Share customer feedback and market intelligence to support pricing, revenue and commercial decisions.
• Work with Revenue, Event Sales and Reservations to align sales activity with revenue priorities and need periods.
• Collaborate with the Marketing Executive on lead generation, campaigns and supporting sales materials.
• Work alongside the Meetings & Events Sales Manager to maximise bedroom revenue connected to residential meetings and training, weddings and events.
• Develop and own the relationship between the hotel and any MICE agencies
• Contribute to commercial review meetings, business planning and cross‑departmental initiatives.
• Build strong working relationships with operational teams to ensure the client journey is effectively handed over and delivered.

CRM, Reporting & Administration

• Maintain accurate and current client, prospect and activity records within CRM and hotel systems.
• Monitor pipeline value, conversion, account production and sales activity against agreed targets.
• Produce clear weekly and monthly sales updates, forecasts and performance reports for the General Manager.
• Ensure contracts, rates and commercial documentation are accurately maintained and communicated.
• Work in accordance with hotel policies, delegated authorities and data protection requirements.

Key Performance Measures

• New corporate accounts and preferred supplier agreements secured.
• Corporate room nights, accommodation revenue and account growth generated.
• Sales pipeline value, conversion and value of new business won.
• Client retention, repeat business and contract renewal levels.
• Business development activity, commercial contribution and forecast accuracy.

Qualifications & Experience

• Proven experience in hotel sales, hospitality sales or business development.
• Demonstrable success in achieving sales targets and generating new business.
• Experience managing and developing corporate accounts and negotiating commercial agreements.
• Experience maintaining a sales pipeline and producing sales reports or forecasts.
• Strong understanding of accommodation sales, account management and customer retention.
• Experience within a four‑star hotel or the corporate accommodation market.
• Knowledge of Bromley, Kent, South East London and surrounding business markets.
• Experience using hotel sales, CRM or property management systems.
• Relevant qualifications in sales, business, marketing or hospitality.
• Excellent communication, relationship‑building, networking and presentation skills.
• Strong negotiation, influencing and consultative selling ability.
• Commercially aware, target‑driven and confident interpreting sales performance information.
• Highly organised, able to prioritise effectively and manage multiple opportunities.
• Competent in Microsoft Office and CRM systems, with accurate reporting and administration skills.
• Able to work independently while collaborating effectively across the hotel.

Personal Attributes

• Proactive, energetic and results focused.
• Professional, credible and confident with clients and stakeholders.
• Resilient, determined and comfortable taking ownership.
• Customer‑focused, collaborative and attentive to detail.
• Flexible and adaptable within a fast‑paced hospitality environment.

What We Offer

• Opportunity to lead sales activity within an established, family‑owned four‑star hotel.
• A varied role with direct influence on the hotel’s commercial growth.
• A supportive and collaborative working environment.

Additional Duties

• Act as an ambassador for Bromley Court Hotel and uphold the hotel’s standards and values.
• Adhere to hotel policies, procedures, data protection and information security requirements.
• Carry out any other reasonable duties requested by senior management.

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