Customer Advocacy Lead, Europe

Overview

As Customer Advocacy Lead, Europe, you will elevate both Adyen’s and merchants’ voices across the payments ecosystem. You will build and run advisory boards, executive engagement programs, and merchant communities to embed customer insights into product decisions. Your work will amplify industry influence, translating expertise into actionable insights for internal teams and external partners. You shape Adyen’s reputation as a trusted partner and thought leader while driving ecosystem change. This role offers the chance to influence strategy at scale across Europe with cross-functional collaboration.

Responsibilities

• Design, launch, and manage the European Customer Advisory Board for strategic merchants
• Build and scale merchant communities and executive engagement programs
• Collaborate across functions to embed advocacy into customer lifecycle and decision-making
• Translate customer perspectives into internal and external decision-making and innovation
• Represent Adyen and merchant perspectives in industry forums and boards
• Develop high-impact thought leadership content and lead conference speaking strategy
• Partner with Marketing, PR, and Communications to amplify brand through media and events
• Drive event strategy and prioritization to maximize customer and market impact

Key requirements

• 5+ years in customer advocacy, customer marketing, product, strategy, partnerships in B2B SaaS, fintech, risk or payments
• Proven track record building/scaling Customer Advisory Boards and executive engagement programs
• Experience engaging enterprise/strategic accounts and influencing C-suite stakeholders
• Ability to shape product strategy through customer insights and market feedback
• Deep understanding of the payments ecosystem and translating trends into insights
• Experience representing a company in industry forums and influencing external stakeholders
• Proven ability to lead cross-functional initiatives in a global, matrixed organization
• Strong executive presence and storytelling, public speaking skills

• executive presence
• exceptional storytelling
• collaboration
• customer advocacy
• thought leadership
• industry influence

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