General Manager

Overview

In this General Manager role, you orchestrate overall club performance and day-to-day operations, leading a cross-functional team to deliver outstanding member experiences and sustainable growth. You’ll drive sales, retention and service quality while upholding high standards of safety and operational excellence. As a visible, energetic leader, you empower colleagues, develop talent and champion accountability to achieve commercial targets. This role sits within a fast-growing national fitness brand.

Pay / Benefits

• free Everlast Gyms membership
• colleague discount across Frasers Group brands
• monthly recognition programs
• funded Level 3 and Level 5 Management & Leadership qualifications
• ongoing leadership and fitness product development
• clear progression opportunities within a national brand

Responsibilities

• Lead and develop high-performing teams across all club areas
• Drive commercial performance including memberships, retention and profitability
• Monitor KPIs, identify opportunities for improvement and support local marketing and member acquisition
• Ensure outstanding member experiences and consistent service standards
• Oversee daily/weekly/monthly operations and maintain safety, cleanliness and cost control
• Ensure compliance with health & safety and company policies
• Lead by example on the gym floor and in the club environment
• Support succession planning and career progression within the team
• Oversee operational processes and delivery of company initiatives and campaigns
• Manage risk and foster a culture of accountability and continuous improvement

Key requirements

• Minimum one year’s management experience in fitness, leisure, hospitality or retail
• Proven experience leading and developing successful teams
• Strong commercial awareness with track record of achieving business targets
• Excellent communication and leadership skills
• Passion for delivering outstanding customer experiences
• Ability to analyse performance data and drive improvements
• Positive, resilient and solutions-focused mindset
• Flexible to work evenings, weekends and bank holidays when required

• leadership
• communication
• coaching and development
• data analysis of performance metrics
• KPI monitoring
• sales leadership and membership growth

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