Executive Director, Head of Planning

Overview

As Head of Planning at MG OMD, you will set the agency’s planning vision and lead a high-performing team to deliver insight-led work for top UK brands. You will partner with senior leaders to strengthen planning and client partnerships, elevating the agency’s market reputation. You’ll champion innovative, audience-first planning across channels and technologies, driving measurable business outcomes. This role offers a strategic opportunity to shape planning excellence and thought leadership within a collaborative, ambitious culture.

Responsibilities

• Set vision and standards for planning across the agency
• Lead and grow a high-performing planning team and foster a culture of learning
• Drive audience-first planning to solve complex business challenges
• Build trusted relationships with senior clients to deliver measurable outcomes
• Collaborate with Strategy, Marketing Intelligence and Leadership to strengthen planning proposition
• Support new business activity, agency growth and thought leadership
• Ensure planning excellence across channels, platforms and emerging technologies

Key requirements

• Strong track record of leading planning teams within a media agency
• Deep knowledge of the UK media landscape
• Ability to build trusted relationships with senior client stakeholders
• Experience developing strategic, commercially effective communications plans
• Strong leadership with coaching and empowerment skills
• Curiosity about innovation, data, technology and AI in planning
• Collaborative mindset with cross-team influence

• leadership
• coaching
• collaboration
• data-informed planning
• AI and emerging technologies in planning
• audience-first planning

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