Senior Product Marketing Manager

Overview

In this role you will own the AI accounting proposition for Sage, translating complex technology into clear customer value. You’ll collaborate with Product, Commercial, Growth and regional teams to shape positioning, messaging and GTM for tier-1 launches. You drive ICP-aligned value, pricing, packaging and end-to-end lifecycle strategies to grow engagement and ARPU. You will influence product decisions with market insights while leading cross-functional readiness and monetisation opportunities. This is a high-impact role for someone who combines customer empathy with bold, strategic thinking to scale AI-powered solutions for small businesses.

Pay / Benefits

• Generous bonuses and pension scheme
• 25 days of paid annual leave with option to buy more
• 8 bank holidays
• Volunteer days (Sage Foundation)
• Hybrid working
• Comprehensive health, dental, and vision coverage

Responsibilities

• Own ICP-specific value propositions, positioning and messaging translating AI capabilities into customer and commercial value
• Lead customer, market and competitor insight to guide product decisions and support GTM investments
• Partner with Product and Commercial teams to influence roadmap, pricing and packaging to differentiate in market
• Collaborate with growth teams to craft integrated launch strategies from early adopters to GA, including audience targeting and channel plans
• Manage end-to-end lifecycle strategy for each ICP, driving acquisition, engagement, retention and ARPU growth
• Drive cross-functional readiness across Marketing, Sales, Partners, Support and Customer Success with enablement and communications
• Turn customer and commercial feedback into action to identify new use cases, segments and monetisation opportunities

Key requirements

• Experience in Product Marketing, ideally in B2B SaaS
• Proven track record in proposition development delivering commercial outcomes
• Track record applying AI capabilities within products to improve customer outcomes
• Strong grasp of AI tools and processes to enhance productivity
• Strategic thinker with customer-obsessed mindset and focus on small business experience
• Excellent communicator with stakeholder management and bias for action
• Curious, adaptable and able to scale products in a fast-paced environment

• customer-obsessed
• excellent communicator
• bias for action
• B2B SaaS
• AI capabilities in products
• go-to-market strategy

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