Senior Commercial Finance Analyst – Media

Overview

In this role you support media ads revenue and licensing in Future’s B2C Commercial Finance team. You’ll manage the Advertising Waterfall, build and refine financial models, and provide clear analysis to guide commercial strategy. You work closely with Ad Operations, BI and Finance to forecast, report, and identify revenue opportunities. The role blends data, forecasting, and cross‑functional collaboration to enable strategic decisions in a hybrid Bath setting.

Pay / Benefits

• uncapped leave
• enhanced parental leave
• discounted dental and private medical care
• bonus when targets are met
• Refer a friend scheme
• Colleague Assistant Programmes wellbeing support”,”Share Incentive Plan”,”pension with 5% match

Responsibilities

• Manage and update the Advertising Waterfall model to track impression volumes, pricing yields and digital revenue trends
• Analyze month-end performance by comparing actuals to forecasts and prior-year results across UK and US markets
• Partner with Ad Operations and BI teams to assess inventory capacity, streamline inputs, and uncover revenue opportunities
• Support annual budgets, quarterly forecasts and ongoing financial estimates
• Review month-end management accounts for Display Advertising revenue and cost of sales
• Collaborate with Finance and operations to assess risks, opportunities and reporting accuracy
• Build and refine financial models using Google Sheets and Excel to analyze Display Advertising revenue and cost of sales
• Prepare month-end performance summaries and support budgeting cycles

Key requirements

• Commercial finance experience or background analysing revenue, cost, or audience metrics
• Experience building financial models or working with complex datasets in Excel or Google Sheets
• Ability to collaborate with cross-functional stakeholders from the Bath head office on a hybrid basis (2–3 days per week)
• Practical understanding of forecasting, budgeting, or month-end reporting processes
• Full qualification or active progress toward an accounting qualification (ACA, CIMA, ACCA) or equivalent practical experience
• Proficiency in managing large datasets and building financial models using Google Sheets and Microsoft Excel
• Strong analytical skills with ability to identify data discrepancies and resolve operational queries
• Collaborative communication skills with a proven track record of building positive relationships across cross-functional teams
• Curious, proactive approach to financial analysis with focus on process improvement

• collaborative communication
• proactive problem solving
• attention to detail
• financial modelling
• Google Sheets
• Microsoft Excel

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