CRM Manager

Overview

As a CRM Manager, you will drive engagement, retention and loyalty across UK and EEA markets by designing and optimising multi-channel campaigns. You will partner with Growth, Product and Data teams to turn customer data into personalised experiences across the journey. You’ll tackle lifecycle and onboarding initiatives, using segmentation and automated journeys to boost lifetime value. This role offers the chance to influence customer experiences in a fast-moving financial services environment and shape retention strategies.

Responsibilities

• Plan and deliver CRM campaigns across email, SMS, push and in-app messaging
• Manage onboarding, activation and retention journeys
• Leverage segmentation and data insights to personalise campaigns
• Analyse campaign performance and optimise results via A/B testing
• Collaborate with Growth, Product and Data teams to improve engagement and value
• Ensure compliance with GDPR and relevant communication regulations

Key requirements

• Proven experience in CRM, lifecycle or retention marketing
• Hands-on experience with multi-channel campaigns
• Strong understanding of segmentation, automated journeys and personalisation
• Experience analysing campaign performance and engagement metrics
• Strong communication, stakeholder management and project management skills
• Knowledge of GDPR and UK/EEA marketing regulations
• Experience in fintech, financial services or consumer technology
• Hands-on experience with Braze, Iterable or Salesforce Marketing Cloud
• Experience with dynamic content and scaling CRM operations

• strong communication
• stakeholder management
• project management
• Braze
• Iterable
• Salesforce Marketing Cloud

…