Retention & CRM Marketing Manager (German-Speaking Market)

Overview

As Retention & CRM Marketing Manager, you own the German-speaking CRM and lifecycle strategy to drive long-term retention and LTV. You will define the roadmap, plan strategically, and leverage data to optimize multi-channel campaigns. The role starts hands-on, mastering CRM tools, automations, and personalised messaging to scale revenue. You will lead experimentation and optimization while collaborating with cross-functional partners to shape digital healthcare growth.

Pay / Benefits

• 33 days per annum pro-rata
• Birthday day off
• Company pension
• Health & Personal Leave
• Wellness Cloud access
• MacBook Pro

Responsibilities

• Own and evolve the Retention and CRM strategy for the German market in line with business objectives.
• Define and manage the CRM and lifecycle roadmap balancing short-term performance with growth.
• Drive email, SMS, and WhatsApp innovation through personalisation and automation.
• Plan and execute multi-cycle omni-channel campaigns.
• Implement QA, A/B testing, list segmentation, and personalisation processes.
• Oversee CRM platform capability, tooling governance, access, and best practices.
• Identify opportunities to improve technical setup, automation, and data usage.
• Analyze campaign performance to derive insights and drive continuous improvement.
• Report on KPIs (open rates, CTRs, conversions, unsubscribes) and retention metrics (RRs, active/churned).
• Ensure consistent brand voice and compliance with email regulations; guide content optimisation.

Key requirements

• Fluent German, written and spoken.
• Proficient English, written and spoken.
• Demonstrable experience in CRM marketing management (Email / SMS / WhatsApp).
• Experience owning CRM strategy and execution.
• Deep understanding of customer lifecycle.
• Proficiency in complex automated journeys and data-driven marketing.
• Experience with testing models and statistical significance.
• Strong user segmentation experience.
• Hands-on HTML & CSS.
• Experience with CRM platforms such as Customer.io, Braze, Klaviyo.

• Strong stakeholder management and collaboration
• Relentless goal focus with ownership
• Iterate and test mentality
• HTML & CSS
• Customer.io
• Braze

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