New Business Director [Global]

Overview

In this role you drive growth for WPP Production by shaping high-value opportunities and defining strategic direction for the growth function. You will align narratives across Media, Creative and Production to win complex pitches and scale a repeatable growth engine globally. You’ll work with senior leaders to refine go-to-market propositions, commercial models, and investment decisions. The role blends strategic storytelling with practical execution to deliver measurable impact.

Pay / Benefits

• hybrid working model
• global exposure and career opportunities
• collaboration with world-class talent
• access to advanced technology and studios

Responsibilities

• Define strategic direction for priority opportunities and ensure a differentiated approach to winning
• Maintain narrative quality and set the standard for value articulation across pitches
• Design end-to-end client solutions and commercial models, including operating models and pricing
• Lead go-to-market propositions and evolving market positioning
• Align with Global Chief Growth Officer on global growth strategy and focus areas
• Prioritize growth by focusing on high-value opportunities and optimal resource allocation
• Analyze pipeline and market trends to forecast future growth sources
• Collaborate with senior leadership to shape growth priorities and investments
• Improve conversion, efficiency, and revenue impact in the new business pipeline
• Build and scale a repeatable growth engine with playbooks and tools
• Act as a pitch doctor to strengthen critical opportunities
• Present and represent WPP Production in senior client and pitch meetings
• Foster cross-WPP integration across Media, Creative and Production
• Embed new ways of working to improve pitch delivery
• Lead innovation in growth, exploring AI and new technologies
• Develop relationships with senior stakeholders and mentor the team

Key requirements

• Significant experience (10+ years) in new business, growth or strategy roles within a creative, production or agency environment
• Exceptional strategic thinking with ability to define approaches for complex opportunities
• Outstanding writing and storytelling with experience leading narratives for multi-disciplinary pitches
• Strong commercial acumen with experience designing pricing strategies and value propositions
• Proven leadership of large, complex pitch processes with multiple stakeholders
• Confident communicator with experience presenting to senior clients
• Ability to operate at pace and manage multiple high-stakes opportunities
• Understanding of integrated marketing ecosystems across media, creative and production
• Ability to influence senior stakeholders and align priorities
• Experience shaping go-to-market propositions and strategic positioning
• Comfort operating in ambiguous, fast-paced environments with a proactive mindset
• Experience mentoring team members and scaling capability
• Curiosity and interest in innovation, AI and the future of content and production

• strategic thinking
• excellent storytelling
• stakeholder management
• go-to-market design
• commercial modeling and pricing
• narrative development for pitches

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