Overview
As a Project Manager in Marketing, you lead multi-channel initiatives from planning through delivery, ensuring timelines, budgets, and KPIs are met. You work with cross-functional teams and external partners to align activities with global guidelines and support customer-facing teams. You’ll manage agencies, local loyalty programs, and omni-channel campaigns to drive customer value. This role sits at the heart of delivering customer-focused results at scale within a global fashion retailer. You will shape execution across touchpoints and contribute to sustainable, inclusive marketing practices.
Pay / Benefits
- staff discount card across brands
- H&M Incentive Program – HIP
- remote work policy – one day per week
- development opportunities
- global exposure
- company culture and benefits
Responsibilities
- Coordinate and align cross-functional teams to ensure a seamless customer journey
- Lead and deliver marketing projects with clear objectives, timelines, and deliverables
- Plan, execute, and monitor projects, including budgeting and milestone tracking
- Manage projects such as store openings/closures, omni-channel initiatives, and global test implementations
- Validate briefs and scopes against strategic objectives
- Set, monitor, and report project KPIs to demonstrate impact on customer value and commercial results
- Oversee budgets, review invoices, and ensure financial accountability
- Collaborate with global CRM & Loyalty to align local activities with global guidelines
- Be the POC for Customer Service and Store teams for day-to-day operations and issues
- Source and manage external creative partners and agencies as needed
- Secure executional support for local loyalty programs with Commercial team and Owned Media Lead
- Manage contracts and processes with agencies to ensure high-quality delivery
- Coordinate with external vendors and internal partners for seamless cross-touchpoint execution
Key requirements
- Extensive experience or a degree in Communication, Marketing, or related fields
- Proven ability to manage multiple projects in digital and traditional channels
- Strong leadership and stakeholder management skills
- Analytical and results-driven with KPI-based impact tracking
- Proficient in MS Office (Outlook, Excel, PowerPoint)
- Experience in project management within marketing or communications
- Experience in managing agencies and creative talent
- Leadership
- Stakeholder management
- Analytical mindset
- MS Office (Outlook, Excel, PowerPoint)
- KPI tracking and reporting
- Cross-channel campaign coordination
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