Senior Paid Marketing Manager, Paid Social

Overview

As Senior Paid Marketing Manager, you will lead Moneybox’s paid social strategy across Meta, TikTok and emerging channels to drive user acquisition for mobile and web funnels. You’ll balance high-impact planning with hands-on execution, collaborating with design to optimize creative testing and aligning marketing with product roadmaps for Investing and Pensions. This role sits at the intersection of performance media, creative strategy, and cross-functional product marketing, shaping our growth trajectory in a fast-growing scale-up. You will operate with a data-centric mindset to maximise value, efficiency, and payback while staying ahead of the competitive social landscape.

Responsibilities

• Own the roadmap and growth strategy for Paid Social channels (Meta, TikTok) across product categories
• Autonomously manage a significant budget to drive user acquisition for app and web funnels
• Run structured trials to scale new channels (e.g., Reddit)
• Collaborate with design to feed data-driven input into creative testing loops
• Serve as cross-functional product lead for Investing and Pensions, aligning marketing with product roadmaps
• Champion a data-centric marketing approach focused on customer value, efficiency, and payback
• Maintain market edge by tracking product/category and competitor activity
• Share best practices and manage third-party providers or platform reps as needed

Key requirements

• 7+ years in performance marketing with strong Paid Social experience
• Proven ability to manage large budgets and deliver results on Meta and TikTok, plus testing on emerging platforms
• Experience with app and web marketing
• Experience partnering with design teams to implement structured creative testing
• Experience leading cross-functional initiatives with product teams to drive acquisition
• Data-driven with strong focus on CPA, customer value, and ROI optimization
• Excellent organizational skills and ability to work autonomously while collaborating in a team

• proactive self-starter
• strategic thinker
• strong communicator
• Paid Social (Meta, TikTok)
• Creative testing frameworks
• Cross-functional product collaboration

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