Overview
In this role, you will lead content design and information architecture across the Council’s digital channels to ensure information is user-centered, accessible, and easy to navigate. You will establish governance, standards, and best practices to enable high-quality digital experiences for residents, businesses, and staff. Working with service teams, designers, developers and researchers, you will improve how people find information and complete tasks online while meeting statutory requirements. You will shape the council’s digital content strategy and oversee content lifecycle in a collaborative, impact-driven environment.
Pay / Benefits
- flexible working opportunities
- generous holiday entitlement
- guaranteed interview scheme for eligible applicants
- flexible hours or job share potentially
- open to discussing flexible working arrangements
Responsibilities
- Manage and develop Content Specialists to build a high-performing content discipline
- Own and deliver the organisation’s digital content strategy aligned with user needs and priorities
- Lead content governance including ownership, workflows, review cycles and lifecycle management
- Define and maintain information architecture, taxonomy, metadata standards and content models across digital services
- Own content standards, style guides, reusable content patterns and component guidance
- Establish and monitor QA processes to ensure content accuracy, accessibility, compliance and effectiveness
- Leverage analytics, search data, user research and feedback to drive continuous improvement
- Provide expert advice on content design, information architecture and governance
- Collaborate with service designers, researchers, CRM specialists, developers and service teams to improve end-to-end journeys
- Champion user-centred design and content best practice across the organisation
Key requirements
- Experience leading and developing content professionals
- Experience developing and implementing content strategies aligned to organisational and user needs
- Experience establishing content governance, workflows and QA processes
- Experience managing information architecture, taxonomy and metadata for complex digital services
- Experience developing content standards, style guides, patterns and reusable components
- Experience using user research, analytics and customer insight to drive content improvements
- Strong understanding of user-centred design and content design principles
- Strong understanding of information architecture, content lifecycle management and structured content
- Ability to assure content quality and provide constructive professional feedback
- Ability to prioritise, coordinate and oversee content work across multiple projects and services
- Ability to communicate complex issues clearly and influence stakeholders at all levels
- Experience working within multidisciplinary teams to design and improve digital services
- Strong communicational and influencing abilities
- Collaborative mindset with cross-functional teams
- Analytical mindset with focus on continuous improvement
- Content strategy
- Information architecture
- Taxonomy and metadata
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