TikTok Shop – Seller Growth & Education Manager – UK

Overview

In this role, you will help UK TikTok Shop merchants start, grow and scale their businesses by owning education and outreach strategies. You will translate complex product changes into actionable content and create scalable learning programs. You will drive multi-channel seller communication and lifecycle journeys, leveraging data to optimize impact and adoption. You will collaborate cross-functionally to align merchant education with business goals and strategic priorities in a fast-paced, data‑driven environment.

Responsibilities

• Own end-to-end seller education strategy: develop playbooks, onboarding resources, and best-practice libraries; translate strategies into clear educational content; run webinars, newsletters, community content and self-service resources; establish content standards and templates; measure and optimize based on feedback and performance data

Key requirements

• Bachelor’s degree or above
• 2+ years of experience in e-commerce, business strategy, merchandise/category strategy, growth, or related fields
• Strong analytical and problem-solving skills; ability to turn data and market insights into actionable growth strategies
• Strong strategic thinking and business judgment; ability to identify growth opportunities and design scalable solutions
• Results-driven with ownership; capable of strategy design through hands-on execution and delivering measurable impact
• Excellent communication and cross-functional collaboration skills; ability to influence stakeholders

• Excellent communication
• Cross-functional collaboration
• Ownership and initiative
• SQL
• BI experience
• Data analysis

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