Social Content Manager

• We’re looking for a sharp, witty, and culturally fluent Social Content Manager to lead organic content strategy and execution across Flo’s perimenopause, trying-to-conceive (TTC) and pregnancy journeys. You’ll work across our social platforms, with TikTok and Meta as your primary channels




• Your role is to make Flo the most trusted and relatable voice in the perimenopause, TTC and pregnancy space — blending education, empathy and cultural relevance into creative storytelling that genuinely resonates




• You’ll own the content engine, work with a network of contributors and creators, and lead on social search and discoverability — a critical and growing priority as more people turn to social media to find answers about their health




• Building Flo’s presence in that discovery layer, with the thought leadership and credibility to match, is at the heart of this role




• Build and execute Flo’s organic social strategy across perimenopause, TTC and pregnancy — creating content that sparks recognition, builds trust and positions Flo as the go-to companion through these stages of a woman’s health journey




• Develop a search-optimised, evergreen-first approach to dominate perimenopause, TTC & pregnancy conversations on FYPs and platform search




• Curate and commission diverse voices (journalists, experts, creators) to ensure authenticity, accuracy, and empathy




• Shape conversations with thought leadership, turning cultural moments and medical insights into accessible, witty, and relatable storytelling




• Handle sensitive subjects with care, including perimenopause symptoms, fertility struggles, pregnancy loss and pregnancy after loss. Work closely with Flo’s medical and legal teams to keep every piece credible and compliant




• Analyse performance and apply insights to scale sustainable formats beyond short-term trends




• Guide contracted contributors with clear creative direction, ensuring high-quality and impactful output




• Stay ahead of cultural and social conversations in women’s health, ensuring Flo leads with credibility

Benefits

• Participation in Flo’s success: We firmly believe every employee contributes to the company’s growth and its future success. All employees are eligible to participate in Flo’s Employee Share Ownership Plan (ESOP) and be awarded equity to participate in the long-term value creation of the business




• Family benefits: We know having a baby can be a big transition for the family, so we’re proud to offer 1 month fully paid paternity leave to be there and bond with your baby and 6 months of fully paid maternity leave, with a $5000 bonus on your return to work to help you settle into this new chapter of your life. (Depending on your country there may be additional options for parental time off and shared parental leave beyond the early days)




• Resources you need to thrive: At Flo you will have access to internal and external learning resources and tools to challenge your knowledge and push yourself further every day. We support career progression from within through personal development plans and dedicated Learning & Development budget to help you thrive




• Holiday and sick leave: It’s important to take time off to recharge and spend time with family and friends. We offer 25 days (28 for vice presidents and above) paid holiday in addition to the local public holidays and 30 days fully paid sick leave per year




• Flexible workplace: We want to provide a setup that gives our employees the flexibility they need, while also getting important face to face time with the team. With this in mind, we encourage teams to spend 2 days/week in the office.

Our popular Workation policy also allows you to work from anywhere for up to 2 months a year

Required Skills

• Excellent writing and creative direction skills for short-form, social-native storytelling




• Hands-on expertise in social search and platform SEO: keyword research, search-led content planning, and how algorithm-driven feeds and search surfaces rank content




• 3–5+ years of experience shaping organic social strategy and producing content, with a portfolio that shows proven growth on TikTok and other short-form platforms




• Ability to brief and manage creators and contractors with a clear, outcome-focused vision




• Editorial skills — commissioning, curating, and editing content from journalists, experts, and creators, ensuring accuracy, empathy, and credibility




• Deep understanding of how health and lifestyle content performs across platforms; skilled at making sensitive topics accessible, witty, and culturally relevant — without losing authority




• Excellent writing and creative direction skills, especially for short-form, social-native content




• A genuine passion for women’s health — a huge advantage




• Strong skills in analysing content performance and iterating based on data and insights




• Proactive, independent problem-solver who thrives in a fast-paced, test-and-learn environment




• A proactive, independent problem-solver who thrives in a fast-paced, test-and-learn environment




• Strong analytics skills, able to translate performance data into actionable insights and evergreen formats

#J-18808-Ljbffr…