SVP, Global Head of Audience Intelligence

Overview

Lead the strategy, development and commercial growth of Audience Intelligence within WPP’s Open Intelligence Solutions. Shape a scalable, cross-market suite spanning sizing, profiling, segmentation, identification, growth analysis and brand diagnosis. Drive innovation, partnerships and AI-enabled capabilities while coordinating across strategy, product, data science and commercial teams. Deliver differentiated, client-centric audience solutions at scale and guide the roadmap and governance of methodologies and data governance.

Pay / Benefits

• hybrid work model
• global scale and opportunity
• inclusive culture
• career development opportunities
• competitive compensation (implied)
• challenging, stimulating work (implied)

Responsibilities

• Define and own the overall Audience Intelligence strategy and solution portfolio across WPP’s network
• Establish repeatable methodologies for sizing, profiling, segmentation, identification, growth and brand diagnosis
• Act as domain authority across Global Client Solutions, regional/local insights, WPP Media and WPP Open
• Ensure solutions stay competitive and align with client needs across markets
• Build a distributed network of expertise across markets and functions
• Integrate brand, consumer, cultural, commerce, creative and performance signals into advanced audience solutions
• Drive innovation, product development, and partnerships with external and internal teams
• Shape requirements with Product & Engineering and Data & Intelligence; oversee AI-powered personas and analytical platforms
• Set governance for methodologies, data quality, privacy and data lineage
• Collaborate with DTS Partnerships, InfoSum and Data Solutions on data/tech partnerships
• Support commercial models, pricing and packaging; enable sales and go-to-market
• Provide senior SME input for high-priority client opportunities and proofs of concept
• Assist growth teams in opportunity qualification and delivery approaches
• Develop revenue growth through new solution opportunities and client needs
• Foster cross-functional relationships and a network of Audience Intelligence advocates across the organization
• Maintain governance while enabling day-to-day delivery by client and commercial teams

Key requirements

• Significant experience in audience intelligence, consumer insights, audience strategy, data-driven marketing or related discipline
• Strong expertise in segmentation, profiling, identification, sizing, consumer understanding and audience growth
• Solid understanding of media, marketing and advertising ecosystem and how insights inform strategy and activation
• Experience scaling analytical solutions across multiple clients, markets or units
• Ability to translate data into actionable recommendations and commercially compelling propositions
• Experience working with product development, data science, research, technology and commercial teams
• Understanding of data partnerships and first/third-party data roles in audience intelligence
• Experience contributing to solution pricing, packaging or revenue growth
• Ability to engage with senior clients and influence strategic decisions
• Strong leadership, building distributed capabilities and standardizing practices across teams
• Innovative mindset with interest in AI and emerging tech, with governance and data protection in mind

• collaboration
• open-mindedness
• strategic influence
• audience segmentation
• profiling
• identification

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