Ralph Lauren Buyer

Position Overview

• Responsible for EMEA execution of sports partnerships, regional initiatives, and brand-driven programs, ensuring alignment with global strategy and local market needs.
• Drive cross-functional coordination across Buying and Planning, Creative, Retail, Marketing, Ecom, Customer Services and Fulfillment to enable seamless planning and execution.
• Partner closely with the regional Buying teams to ensure successful setup, launch, and performance of Global Capsules, maximizing impact across EMEA.
• Strengthen cross-brand collaboration to unlock synergies, streamline processes, and deliver best-in-class results across all initiatives.

Essential Duties & Responsibilities

Sports Partnerships

• Lead EMEA execution for major global sports partnerships, including Wimbledon, Olympics, US Open, MLB, and Golf initiatives (Ryder Cup, St Andrews, Evian).
• Define and implement EMEA distribution strategy for all partnership-related product launches.
• Ensure cross-brand alignment across the region to deliver cohesive and consistent execution.
• Oversee full system readiness, including EU pricing, PLIR setup, and market availability.
• Manage the complete go-to-market process, from kickoff through market launch and post-launch performance.
• Collaborate cross-functionally to build DTC distribution and buying strategies, ensuring strong commercial execution.
• Partner with Buying teams on assortment planning, distribution frameworks, and inventory management.
• Work with Creative and Buying to define in-store presentation, merchandising strategy, and timing.
• Partner with Marketing to place and manage all orders for officials’ uniforms, ensuring accurate forecasting, delivery, and YoY stock management.
• Coordinate all Marketing product orders, overseeing order placement, delivery tracking, and inventory flow.

Regional Initiatives with Marketing

• Support regional activation projects by managing the product strategy and ensuring cross-functional alignment.

Travel Retail

• Manage development and distribution of special-product assortments tailored for Travel Retail, ensuring alignment with channel strategy and consumer expectations.

Experience, Skills & Knowledge

• Lead assortment, pricing, and forecasting for the product line, ensuring alignment with financial targets and market strategy.
• Maintain and update all line details in the system, ensuring accuracy.
• Analyze gross margin and key KPIs to identify trends, risks, and opportunities.
• Benchmark assortment and pricing decisions against competitive activity and broader market dynamics to inform strategic choices.
• Prepare and deliver assortment presentations for line opening meetings, clearly articulating strategy, rationale, and commercial expectations.
• Drive operational excellence and continuous improvement.
• Cultivate functional collaboration.
• Build capabilities, with a proven ability to partner across diverse teams and functions.
• Proficiency with key business systems, including GFE, PriceSmart, SAP, and related tools.
• Deck creation skills, with experience crafting compelling product stories.
• Functional teams and leadership.
• Solid command of the Microsoft Office suite, including Excel for analysis and reporting.
• International exposure through work or study, bringing a global mindset and cultural agility.
• Good understanding of the retail environment and in-store execution.
• Minimum 3 full strategic cycles of experience as a Buyer or in a comparable merchandising or planning role.
• Fluency in English; additional languages are an advantage.
• Genuine passion for Diversity & Inclusion, with a commitment to fostering inclusive ways of working.
• Commitment to a culture of performance.

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