Head Of Sales

Head of SalesSalary: £55,000-£60,000 (OTE £80,000)Location: Chorley, Lancashire | Full Time | Office Based

The Role

This is a commercially focused role with a strong emphasis on performance, experimentation and continuous improvement. You’ll oversee a team of 10 sales advisors across inbound and outbound channels, driving revenue growth and customer lifetime value.

What You’ll Be Doing

• Leading the team – motivating and developing sales advisors through regular coaching, training and performance management.
• Owning sales strategy – across inbound and outbound channels, ensuring every opportunity is maximised.
• Driving commercial performance – improving conversion rate, average order value (AOV), revenue and order volume while maintaining healthy gross margins.
• Raising standards – implementing best-in-class sales techniques, objection handling and call quality.
• Managing KPIs – monitoring individual and team performance, providing regular feedback, development plans and recognition.
• Improving processes – identifying opportunities to enhance CRM usage, lead management and customer experience.
• Working cross-functionally – partnering with Marketing to optimise lead quality and campaigns, with Commercial on pricing and product availability, with Operations on service levels, and with Finance on margin management and forecasting.
• Building the team – recruiting, onboarding and developing future sales talent.

What We’re Looking For

• Proven experience leading a high-performing sales team in a fast-paced commercial environment.
• Strong coaching, mentoring and people leadership skills.
• A track record of improving conversion rates and commercial performance.
• Commercially astute, with a strong understanding of balancing revenue growth and margin.
• Excellent analytical skills with the ability to turn data into action.
• A strong work ethic with a hands-on leadership style.
• Confidence collaborating with cross-functional stakeholders including Marketing, Commercial, Finance and Operations.
• Experience within e-commerce, retail, horticulture or a similar customer-focused sector is advantageous.

If you’re a commercially driven sales leader ready to take ownership of a growing sales function, we’d love to hear from you.

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