Product Marketing Manager – £55K

About the job Product Marketing Manager – £55K

To lead the Product Marketing function, delivering customerresearch and go-to-market strategies across the client’s product portfolio.

PRINCPAL DUTIES AND RESPONSIBILITIES

The role holder will be responsible for:

Understanding the market

• Research markets, gain anunderstanding of sources of industry and market data
• Seek out industry reports,articles and attend relevant events
• Clearly articulate customerproblems in our markets (by industry) and how our products solve them
• Speak regularly withcustomers, conduct win/loss analysis, run surveys, review analytics, andcontinuously validate this understanding

Competitor analysis

• Understand the competitivelandscape and clearly articulate our USPs and those of competitors
• Track and analyse competitivepricing and feature gaps

Go to market and commercial planning

• Guide the quarterly Sales& marketing plan through identification of target sectors/ industries andmarket problems/ use cases for each territory
• Coordinate Marketing and Salescampaigns, Sales training, and Product Marketing activity to support revenuegeneration
• Ensure alignment ofgo-to-market roadmaps to the Product Business Plan
• Set product pricing, based on thorough market analysis, and develop pricing strategy for each product
• Provide product specificationand pricing guides to support go-to-market activities
• Arrange and support sufficienttraining for Sales teams
• Liaise with marketing toensure effective communication of problem, solution, features and benefits tocustomers
• Support Product Owners inproducing clear positioning statements and demos
• Ensure Sales knowledge basesremain up to date and well curated, including the Use Case Dashboard

Line manage Product Owner and Product Analyst

• Coach and develop your team,ensuring clear objectives aligned to business objectives and focuseddevelopment plans to support succession planning
• Act as a support/ escalationpoint in dialogue between Product, Marketing and Sales
• Support Product Owners inproducing clear positioning statements and demos

SKILLS/EXPERIENCE:

The job holder will be an exceptional candidate, with aproven track record in a similar role. In particular, they are required tohave:

• Experience in customerresearch, pricing, and product marketing
• Good interpersonal skills andexperience of interacting with internal and external customers
• Proven experience working withcross-disciplinary teams
• The ability to understandcomplex technical concepts and present them simply
• Experience working in aProduct function
• Developing, delivering, andsupporting business processes

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