STUDENT ENROLMENT ADVISER – DOMESTIC RECRUITMENT & WIDENING PARTICIPATION
REPORTS TO: Head of Domestic Recruitment & Widening ParticipationSALARY: up to £38,000 depending on experienceLOCATION: London (hybrid working)CONTRACT: Permanent
ABOUT THE ROLE
This role plays a key part in supporting the recruitment and enrolment of both UK-based international students and home students to ASU London.
Working closely with the Head of Domestic Recruitment & Widening Participation and the Student Recruitment Officer, the postholder will be responsible for meeting conversion and enrolment targets across both audiences while delivering an exceptional student experience.
The role acts as the primary conversion contact for prospective students from enquiry stage through to enrolment.
The role is responsible for consultative, high-touch engagement across phone, email, live chat, and 1:1 CRM-based communications, supporting prospective students through decision-making and progression to enrolment.
All live chat, inbound enquiries, and 1:1 applicant communication are owned and managed by the Student Enrolment Adviser. This excludes marketing campaigns, marketing automation, and outbound promotional communications, which sit within Marketing.
A key aspect of this role is delivering against two equally important recruitment streams: UK-based international (UKI) students and home students, each contributing equally to enrolment targets and institutional priorities. The role will also deliver events and activities as defined in our Access and Participation Plan (APP) to enable us to meet our associated targets.
The postholder is expected to apply appropriate messaging, guidance, and conversion approaches tailored to the differing needs of each cohort, while maintaining equal focus on performance outcomes across both groups. Adhering to CMA and brand guidelines the postholder is expected to have an excellent standard of written English and attention to detail.
KEY RESPONSIBILITIES
UKI & Domestic Student Recruitment & Engagement
Deliver engagement and outreach activity across both UK-based international (UKI) and home/ audiences in accordance with our Access and Participation Plan and recruitment strategy.
Proactively engage and convert prospective students through consultative conversations via phone, email, live chat, events, school/college visits and digital channels
Respond to student enquiries in real time and asynchronously, providing tailored advice and guidance to support decision-making
Manage timely follow-up activity to progress applicants through the recruitment funnel and maximise conversion and enrolment
Contribute to lead generation through events, outreach and engagement activity
CRM, Data & Reporting
Maintain accurate and up-to-date records within the CRM system
Ensure full tracking of all applicants, prospective students, and school/company records across channels
Responsible for CRM data integrity including deduplication, cleansing, and maintenance of accurate contact and applicant records
Manage import and integration of offline data into CRM where required, ensuring completeness of applicant journeys
Capture, structure, and communicate insight from prospective students and applicants to support continuous improvement of marketing messaging, recruitment strategy, and student experience
Ensure consistent data discipline across all stages of the recruitment funnel to support reporting accuracy and performance tracking
Support reporting and data extraction for performance monitoring, regulatory reporting in accordance with our APP commitments, forecasting, and decision-making
Events, Outreach & Travel
Represent ASU London at UK-based recruitment fairs, including UCAS-style events and UK University Search fairs
Undertake UK travel for school, college and community engagement activity
Participate in and support facilitation of on-campus and virtual recruitment events for prospective students including open days, campus tours, offer holder days and student welcome events
Deliver presentations, workshops and information sessions tailored to both UKI and home/WP audiences including Thinking Ahead
Build and maintain relationships with schools, colleges, pathway providers and widening participation partners
Responsible for conversion performance and follow-up outcomes from domestic recruitment events and engagement activity
Other
Undertake additional duties and projects as reasonably required, consistent with the responsibilities and skill set of the role.
KEY RELATIONSHIPS
Head of Domestic Recruitment & Widening Participation
Student Recruitment Officer
International Enrolment Advisers
Admissions Team
Marketing Team
Academic Teams
Schools, Colleges, Pathway Providers and Community Partners
UK-based international and home/WP prospective students and applicants
SUCCESS IN THIS ROLE WILL INCLUDE
Strong delivery across both UKI and Home recruitment streams
Consistent achievement of conversion and enrolment targets across both audiences
Effective collaboration with the Student Recruitment Officer and wider recruitment team
Strong engagement across on-campus, virtual, and external events
High-quality representation of ASU London at UK events
Positive contribution to widening participation and access objectives
EXPERIENCE & QUALIFICATIONS
Essential
Ideally 4–8 years’ experience in sales or customer service (retail, student recruitment, hospitality, travel, telecoms, IT or similar sectors)
Strong communication skills across phone, email, live chat, video and in-person channels
Experience working to targets in a customer‑facing, conversion‑driven environment
Strong organisational and time management skills
Confident and engaging presenter with the ability to build effective professional relationships with students and other stakeholders
Proficiency in Microsoft Office, including Excel
Excellent written communication skills
Desirable
Experience in higher education, admissions or student recruitment
Experience using CRM systems and managing multi‑channel pipelines
Experience in consultative selling or advisory roles
Bachelor’s degree preferred
CAPABILITIES
Strong customer focus with a consultative, conversion‑led approach
Target-driven with a strong commercial mindset
Excellent communication and interpersonal skills
Data‑aware with ability to use insights to inform activity
Ability to work in a fast‑paced, evolving environment
Collaborative and team‑oriented approach
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