Programmatic & Display Business Director

Overview

MG OMD’s MG Programmatic & Display team, comprising over 40 specialists, works with clients such as Specsavers, John Lewis & Partners, SharkNinja, Apple, Renault and VMO2. The role involves overseeing a team of directors, managers and executives across MG OMD’s client portfolio, reporting to the Head of Programmatic and supporting the team in developing best‑in‑class integrated strategies and campaigns.

Responsibilities

• Lead and manage a large, multi‑layered team of programmatic and direct IO specialists.
• Develop and plan strategies to achieve agency commercial goals and deliver best commercial value for clients.
• Manage multiple clients, ensuring all deadlines are met and team output remains of the highest quality.
• Present strategies and outcomes to clients with a compelling narrative.
• Interrogate data to refine processes and drive best‑practice within the team.

Qualifications

• Proven experience managing a large, multi‑layered team.
• Strong leadership and communication skills.
• Advanced knowledge of cross‑channel media and ad tech market.
• Deep understanding of digital landscape and programmatic’s role within media planning.
• Negotiation skills to secure commercial value for clients.
• Advanced analytical skills for data interrogation and process improvement.

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