Senior Analyst – Advertising Strategy & Monetisation

Job Description

Senior Analyst – Advertising Strategy & Monetisation

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Location: London, United Kingdom

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Contract Type: Inside IR35 Contract (Until End of 2026)

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The Opportunity

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We are partnering with a leading global media and streaming organisation that is expanding its international advertising business across multiple markets.

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This is an exciting opportunity for a Senior Analyst – Advertising Strategy to support strategic initiatives at the intersection of advertising, audience strategy, data, product, and monetisation. The role is ideal for someone who combines a strong understanding of the digital advertising ecosystem with excellent analytical and commercial thinking skills.

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Working closely with Product, Commercial, Marketing, Data and Regional Business teams, you will help shape advertising strategy, support executive decision-making, and provide analytical insights that influence business growth across international markets.

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This is a high-impact individual contributor role suited to candidates who enjoy solving complex business problems, working with data, and translating analysis into clear strategic recommendations.

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Key Responsibilities

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Advertising Strategy & Commercial Analysis

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• Support strategic analysis across multiple international markets, considering market maturity, commercial opportunities and regional differences.

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• Develop structured business analyses and market comparisons to support strategic decision-making.

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• Contribute to advertising product prioritisation aligned with commercial planning.

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• Support monetisation initiatives and identify opportunities to improve advertiser value and revenue performance.

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Executive Communication

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• Develop clear, concise and executive-ready presentations and strategy documents.

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• Translate complex data and analysis into structured business recommendations.

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• Support strategic deep dives and ad-hoc commercial initiatives for senior leadership.

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Advertising Ecosystem & Monetisation

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• Apply a strong understanding of the digital advertising ecosystem to support commercial strategy.

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• Analyse trends across programmatic advertising, audience strategy, targeting and measurement.

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• Translate advertising ecosystem knowledge into actionable recommendations for product and monetisation strategies.

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• Collaborate with cross-functional teams to support long-term advertising growth initiatives.

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Skills & Experience

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We're particularly interested in candidates with 3-6 years' experience in one or more of the following areas:

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• Advertising Strategy

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• Commercial Strategy

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• Advertising Analytics

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• Revenue Strategy

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• Programmatic Strategy

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• Audience Strategy

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• Digital Advertising

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• Monetisation Strategy

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Candidates with backgrounds in consulting, strategy, commercial analytics or structured problem-solving environments will be highly regarded.

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Experience should include:

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• Strong analytical and problem-solving capabilities.

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• Experience analysing data to support commercial or strategic decisions.

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• Exposure to programmatic advertising, audience targeting, measurement or advertising analytics.

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• Understanding of digital advertising ecosystems including publishers, agencies, platforms, advertisers or AdTech companies.

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• Experience supporting advertising monetisation or revenue growth initiatives.

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• Strong presentation and storytelling skills for executive audiences.

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• Excellent stakeholder management across Product, Commercial and Data teams.

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• Ability to work independently in fast-paced and ambiguous environments.

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• Experience supporting international or multi-market businesses would be advantageous.

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• Experience using AI-powered tools or modern analytical technologies to improve analysis and productivity is desirable.

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• Bachelor's degree (or equivalent) required.

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Ideal Candidate

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The successful candidate will demonstrate:

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✔ Strong commercial and analytical thinking.

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✔ Experience within the digital advertising ecosystem.

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✔ A passion for advertising strategy rather than campaign execution.

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✔ Ability to convert data into meaningful business recommendations.

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✔ Excellent written, visual and verbal communication skills.

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✔ Confidence working with senior stakeholders.

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✔ A collaborative and pragmatic approach to solving business problems.

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Please Note

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This position is focused on Advertising Strategy, Commercial Analysis and Data-Driven Decision Making. It is not an Ad Operations, Campaign Management or Project Management role.

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Candidates with experience in Advertising Strategy, Commercial Analytics, Monetisation, Audience Strategy, Revenue Strategy or Programmatic Strategy will be particularly relevant.

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