Retail Digital Marketing Lead
Head Office (Coventry)|Full Time (37.5 hours/week)|Permanent|£40K
Are you a forward-thinking digital marketer ready to make your mark at the heart of a values-led, community-focused organisation? Heart of England Co-operative Society is on the lookout for a Retail Digital Marketing Lead to drive our digital brand presence across food and funeral services. If you’re data-driven, strategically minded, and excited about emerging tech and AI, this could be your perfect next step.
About the Role
In this pivotal role, you will:
Develop and lead an always-on digital marketing strategy across social media, email, websites, and a soon-to-launch mobile app
Drive engaging, personalised content that reflects our brand values—community, value, charity, ESG, and diversity
Shape our CRM strategy across the full customer lifecycle: acquisition, engagement, loyalty, and advocacy
Optimise digital campaign performance through analytics, segmentation, and A/B testing
Champion innovations in AI and emerging tools to enhance marketing efficiency and creativity
Support our mission to be the leading community retailer by promoting programmes like Helping Hearts and Pennies
Collaborate with internal teams and third-party agencies to deliver targeted campaigns that increase footfall, average basket value, and brand loyalty
Manage our digital coordinator/apprentice and marketing budget
What You’ll Bring
You will be:
A highly organised, strategic thinker with a creative spark
Passionate about digital marketing trends, tech, and AI-powered innovation
Comfortable in a fast-paced, multi-priority environment
A confident communicator and team player who thrives on collaboration
Results-focused, with a strong track record of digital campaign delivery
You will have:
5+ years of experience in digital marketing or CRM (ideally in retail)
Proven expertise in Meta Business Suite, Google Analytics, and content tools
Experience developing paid/organic campaigns targeting local demographics
A strong understanding of customer journeys and multichannel engagement
A degree (or equivalent experience) in digital media, marketing, or a related field
Experience coaching or managing others and supporting professional growth
Benefits
Colleague Discount 10% plus double discount on 4-weekly pay weekend in our food stores
Pension scheme 3.3% employer contribution
30 days holiday (incl bank holidays) rising with length of service
FAB furniture discount of 15%
Enhanced maternity pay
Enhanced redundancy pay
Discounts and savings platform – My Staff Shop
Wagestream
EAP with GP Access – referrals, prescription service, GP consultations, phone and in-person counselling
Refer A Friend Scheme
Long Service Award
Support for eye care
Financial and Wellbeing support from: Co-op Credit Union, Grocery Aid
Life Insurance 2 x salary
Health Assured Bereavement Support
Health Assured Wellbeing Services, including My Healthy Advantage mobile app
ZGP24 Service providing video and phone consultations, open referrals and prescription service
Crisis 24 – Worldwide security and health information service
Terminal illness support
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