CRM Lead: Lifecycle & Personalisation for Travel

Riviera Travel seeks a CRM Manager in Burton-on-Trent to lead strategic CRM initiatives across Email and Direct Mail, managing a team of three for UK, Ireland & US markets. You’ll drive personalised customer journeys to enhance lifetime value and oversee Direct Mail strategy.

You’ll collaborate across departments to ensure data-driven, ROI-focused campaigns, utilise AI for personalisation, and continuously improve CRM performance in a fast-paced environment.

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