Director, CCTM

Experteer Overview

In this role you drive growth for our beverage brands by uncovering consumer insights and shaping growth, profit, and market share. You will own communications strategy across the marketing mix and collaborate with Sales, Finance, and agencies to craft breakthrough consumer experiences. You’ll align brand identity and strategy with data-driven plans, delivering compelling narratives and integrated campaigns. This position anchors the brand’s next chapter in a fast-moving, omni-channel environment.

Pay / Benefits

• Set brand strategy and optimize the marketing mix to tell the brand story Develop and maintain brand identity, vision, mission, and core values Create data-driven strategic plans leveraging marketplace trends and consumer insights Lead category, portfolio, and brand planning with cross-functional storytelling to rally teams Drive continuous growth from demand generation and refresh the brand’s creative and media mix Design personalized consumer experiences and craft breakthrough creative across channels Collaborate with Sales and external partners to execute omni-channel strategies and maximize retail results Manage projects on time and budget, balancing investment and risk for maximum ROI Provide leadership to ensure integrated marketing activities and metrics for effectiveness Define new processes and standards supporting corporate strategies Tasks Bachelor’s degree in Marketing, Business or related field 7+ years of brand marketing experience Minimum 2 years of people leadership Experience in Consumer-Packaged Goods (CPG) preferred Proven results across advertising, PR, digital, social, shopper marketing, promotions Strong analytical skills, strategic thinking, and effective communication Experience leading cross-functional teams and agency partners Ability to influence across organizational boundaries and manage large budgets Data-driven mindset for insights to guide media mix and innovation a
• communications with adaptability and urgency Key requirements Iconic Brand Exposure to World Class Leaders Creative Team Culture
• experiences and craft breakthrough creative across channels Collaborate with Sales and external partners to execute omni-channel strategies and maximize retail results Manage projects on time and budget, balancing investment and risk for maximum ROI Provide leadership to ensure integrated marketing activities and metrics for effectiveness Define new processes and standards supporting corporate strategies Tasks Bachelor’s degree in Marketing, Business or related field 7+ years of brand marketing experience Minimum 2 years of people leadership Experience in Consumer-Packaged Goods (CPG) preferred Proven results across advertising, PR, digital, social, shopper marketing, promotions Strong analytical skills, strategic thinking, and effective communication Experience leading cross-functional teams and agency partners Ability to influence across organizational boundaries and manage large budgets Data-driven mindset for insights to guide media mix and innovation a
• Iconic Brand Exposure to World Class Leaders Creative Team Culture

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