Business Intelligence Analyst (Marketing)

Job Description

BI Analyst (Customer Acquisition & Performance) – London, SW1W 0SR

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40 hours per week, Monday to Friday, 3 days in office, 2 days working from home

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Role Overview:

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We are looking for a BI Analyst to join our UK Marketing Data team at Verisure, the world’s #1 professionally monitored security provider, protecting over 6.2 million customers globally.

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This is a hands-on, commercially focused role where you will turn complex data into clear, actionable insights that drive customer acquisition performance, marketing efficiency, and commercial decision-making.

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You will work in a high-volume, fast-paced, data-rich environment, supporting the optimisation of marketing spend, funnel performance, and conversion outcomes across multiple channels.

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This role goes beyond reporting, it focuses on identifying what is driving performance, what is underperforming, and where marketing efficiency can be improved.

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Key Responsibilities

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• Build and maintain Power BI dashboards to track marketing, acquisition, and commercial performance

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• Analyse end-to-end funnel performance (lead generation, conversion rates, cost per acquisition, ROI)

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• Identify trends, performance drivers, and opportunities to improve marketing efficiency and spend effectiveness

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• Translate data into clear insights, recommendations, and actionable outcomes for marketing and business stakeholders

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• Support campaign and channel performance analysis across multiple markets and acquisition streams

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• Write and optimise SQL queries (Snowflake environment) to extract, transform, and validate data

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• Ensure accuracy, consistency, and integrity of reporting across all dashboards and datasets

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• Work closely with stakeholders to understand business questions and translate them into structured analysis

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About You

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• 3–5 years’ experience in a BI, Data Analyst, or similar analytical role

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• Strong technical skills in Power BI, SQL, and Excel (Snowflake experience beneficial)

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• Experience working with large datasets in a high-volume, fast-paced, performance-driven environment

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• Strong analytical mindset with the ability to move from data, insight, commercial recommendation

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• Comfortable working with marketing or commercial performance data (e.g. funnels, conversion, acquisition metrics), beneficial but not essential

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• Strong communication skills with the ability to explain complex data in a clear, business-focused way

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• Proactive, autonomous, and comfortable working in a fast-paced, high-growth international environment

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What Success Looks Like

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Success in this role means delivering insights and reporting that directly improve marketing efficiency, optimise customer acquisition performance, and support better commercial decision-making across the business.

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Why Join Verisure?

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• Be part of the world’s #1 professionally monitored security company

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• Protecting over 6.2 million customers globally across 14+ countries

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• High-impact role with direct influence on marketing performance and commercial outcomes

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• Fast-paced, data-rich, international environment with strong growth ambition

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• Close collaboration with senior stakeholders across marketing, analytics, and operations

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• Opportunity to shape how data is used to drive acquisition efficiency and business performance

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