Brand Copy & Content Lead (Beauty / DTC)
Full-Time | In-House (Cheadle Hulme, Manchester)
£32,000–£42,000 per year + performance bonus
The Opportunity
gee is looking for a Brand Copy & Content Lead – someone who lives and breathes luxury storytelling and can translate visuals, transformation and customer emotion into words that sell.
You will lead the copy across gee:
- Social scripts and captions
- Product + website messaging
- Blogs and educational content
- Email storytelling and retention messaging
This is not a junior content role. It’s a brand voice leadership role, where your copy directly shapes how women experience a premium British brand.
You’ll collaborate closely with our Founder, championing a consistent, elevated voice that builds desire and drives conversion.
gee is a premium hair extension brand trusted by iconic women including Anne Hathaway, Rebel Wilson, and Eva Longoria. This year, we’ve won multiple hair industry awards, including a Marie Claire Hair Award.
Everything we do is to help women feel the most confident version of themselves.
We’re still a growing brand, so everyone here is hands‑on.
If you’re looking for big teams, layers of sign-off, or a “just write the words” environment, this won’t be the right fit. If you like ownership, pace, and building something with real potential, it will.
What You’ll Do
- Lead the brand tone of voice across every touchpoint
- Write captivating captions, scripts and copy to support studio content
- Create compelling product pages and landing page messaging
- Craft campaign storylines that elevate brand desire
- Write email campaigns from narrative‑led structures
- Produce editorial blogs that inform and inspire
- Bring customer testimonials and transformations to life
What You’ll Need
- 3–7 years in beauty, fashion, or wellness – DTC essential
- Demonstrable ability to sell through storytelling
- Strong examples of work across social, campaigns, email & web
- An intuitive grasp of visual‑first creative and content pace
- A sharp eye for luxury tone and high‑standard execution
- Self‑led ownership and an obsession with the details
Applications must include:
- At least two email campaigns
- One web or landing page
- One campaign or social pack
Bonus Experience
- Press releases / PR messaging
- Influencer storytelling
- Basic SEO
Why This Role Matters
- Lead the voice of a British scaling brand
- Shape narratives that make women feel something
- See your words drive both emotion and revenue
- Grow into a senior creative leadership role as we expand
You’ll be trusted to bring ideas, take initiative, and raise the bar every single day.
Apply
Please include:
- CV
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